A new highlight of Hakuba's nightlife! UNPLAN × Ichinoa's "SAKE SHOT (サケショット)": a new 50ml sake experience that's easy for travelers to get into!

live inNagano, Hakuba (White Horse)Do you want to enjoy a chic and affordable sake on a snowy evening?UNPLAN (UNPLAN)與Ichinoya (Ichinoya)Join forces and launch the new50ml Japanese Sake Shot "SAKE SHOT (サケショット)sinceDecember 22, 2025The first appearance is at Whitehorse and will be held at theUNPLAN brandThe four nationwide locations of theShinjuku (Shinjuku)、Kagurazaka (Kagurazaka)、Fukuoka (Fukuoka)、White HorseThe product will be available for sale in the near future. The main theme is "Small amount to try first, easy to start, good to shoot and carry"It is especially suitable for overseas travelers who want to start their first experience of sake after skiing, a drink at a bar or a toast among friends.

Why start with Hakuba? The "New Entrance" to Japanese Sake

Hakuba is an international ski resort with a high percentage of foreign tourists, and the nightlife is dominated by craft beer, whisky, and a variety of cocktails. In contrast, Japanese sake is often considered to be "too large to drink in one sitting" and "too flavorful for beginners to know how to order".SAKE SHOT (サケショット)以50ml「take a bite out of sth.With "Sake" at the core of the design, we have turned sake into a friendlier experience:Try some first, find the flavor you like, then decide if you want a refill or takeaway.It also solves the pain point of inconvenient carrying during traveling.

Product highlights: 3 highlights at a time

①Ozeki Sake Collection Supervisor: Ichinoya (Ichinoya)

FromNagano/Omachi (Omachi)Ownership160 years or moreThe history of the sake collection is based on a solid handcrafted brewing process, from rice washing, koji making, sake mastering to the three stages of shigome, and the quality of Nagano's water and rice are used to produce a flavor that is friendly to novices and has a clear, layered taste.

② 50ml Palm Bottle: Just right for a cup and a sip!

以"first bite."Designed for the purpose, the glass vials can be used both at the bar toshotIt's a quick experience and can be taken away as a souvenir; it's light enough to fit in a ski jacket pocket or a carry-on bag, and it's a great way to warm up after a trip back to the village with a drink.

③High-face value labeling: photographic card super photogenic

以Wabi-sabi pattern reconstructionThe colorful labels, in four eye-catching colors, are designed to meet the traveler's needs.I'd like to line up for a shot.The "collector's item", whether it's a bar counter or a hostel lounge, is a great "collector's item".photographable"Travel Memory Points.

Flavor lineup (all 4 types)

Plain (Plain)

The name "Mirage Sake Rice" is used for theGolden brocadeBrewing, Rice Brewing39%的JunmaidaiginjoFruity and floral. Fruity and floral, with a creamy and smooth texture, balanced by a light sweetness and a clean, high-class finish.

Yuzu (ゆず／Yuzu)

utilizationYamaguchi, Hagi-shi (Hagi-shi)Cultivated yuzu is full of juice; its fresh acidity and aroma blend with junmai sake to make a delightful Japanese yuzu-flavored liqueur that's perfect for a pre-dinner appetizer or as a refreshing after-dessert treat.

Apple

以Shinshu Limited Edition "シナノリップ"and aromatic"FUJI"Tune in and.no sugar addedThe pure apple liqueur is brightly fruity, sweet and tart and balanced, refreshing and drinkable.

Lemon (レモン／檬)

OptionalSaga (Saga)產Lisbon Lemon (リスボンレモン)The sake base is made from junmai sake, which gives it a smooth acidity and a cool finish that makes it perfect as a shot or on the rocks.

Packaging & Gift Giving: 3-in-1 Gift Boxes are also available!

have some other (reason etc)3 books in a gift box(Black box) available, lightweight and easy to carry, suitable for the White Horse Guides souvenir. The box is simple and clean, whether it is a gift for friends or for personal use, it is very suitable for posing.

Sales Information and Locations

Offer Date:December 22, 2025
Vendor form:Single bottle (50ml) / 3-in-1 gift box
Vendor Locations:
・UNPLAN Village Hakuba
・UNPLAN Shinjuku
・UNPLAN Kagurazaka
・UNPLAN Fukuoka
・Dining and souvenir stores around Whitehorse (by appointment)

How to drink better? A Practical Guide for Travelers

contextualization

A cup of eyes:I'll have one when I get to the bar.PlainFeel the cleanliness and aroma of Daiginjo.
After dessert:Yuzu/AppleAs a refreshing sip, it is refreshing and not overpowering.
Warm up after the snow:LemonDrink straight from the bottle, chilled, with the acidity bringing out the sobriety.

Save & Carry

The 50ml glass bottle is easy to carry around, but it is still recommended to keep it in a cool place to avoid high temperatures and violent shocks; please protect the bottle properly to minimize collision when going up the mountain.

Tips for newcomers to sake

Don't be intimidated by the terminology!JunmaidaiginjoIt stands for "brewed only with rice, rice malt, and water", and the rice is ground more finely (this is the "Brewed with rice" version).39%The result is a more delicate aroma and a clearer flavor. If you don't normally drink sake, you can start withSAKE SHOTStarting.50ml at a timeof friendly portions that are best suited to slowly finding their preferences.

Conclusion: Turning Japanese sake into a pleasant sip on the road!

SAKE SHOT (サケショット)Bringing travelers closer to Japanese sake culture in a portable, photogenic, and accessible way. Come toWhite Horseor stayUNPLAN (UNPLAN)For those of you who are traveling, why not take a few of these with you as a little something for your travels, or get your hands on the3-in-1 Gift BoxFor those who love sake - meet your sake from the first sip.