Joy Japan 揪愛日本

Eat it even in winter! "All Japan Local Ice Cream Festival (冬なのにご本地アイスまつり)" at Shibuya Parco "Almost Every Sunday (ほぼ日曜日)"|21 prefectures×90 types of ice creams

冬天也要吃!「全日本在地冰淇淋祭(冬なのにご当地アイスまつり)」於澀谷PARCO「幾乎每週日(ほぼ日曜日)」登場|21都道府縣×約90款冰品齊聚

Turn winter into summer! If you're traveling to Tokyo, don't miss out on theShibuya ParcoActivity space on the 8th floor"Almost every Sunday (ほぼ日曜日)"organized"All Japan Local Ice Cream Festival (Winter Oni Goto Local Aisumatsuri)The FromJanuary 30 (Fri) - February 23 (Mon), 2026 (National Holiday)Gathering21 prefectures, about 90 itemsLocal ices include flavors that are rare in Tokyo, full of memories, and the first time you've ever encountered them. We also invite writersKofi Minori (甲斐實乃里)Curated Recommended Selections.2/14 (vi)And the popularity of Akita."Bubba Headlining Ice"Live performance!

Event Highlights

21 prefectures x about 90 items: Ice in Japan in one visit

The second edition has been upgraded in scale! This year's event will bring together about 20,000 people from all over the world.30 brands, about 90 flavorsThe exhibition is based on the book "Ice Journey". Based on the book "Ice Journey (アイスの旅)", along with curator Misato Kofi's recent discoveries of popular new works, the event offers everything from a classic buttermilk bar to a creative fruit popsicle in one sitting.

Valentine's Day only: Akita "Granny Shoveling Ice" Live Performance

February 14th (Sat) from 13:00 to 17:00(available upon arrival, while supplies last).Akita/Kodama Cold Fruit (Kodama Cold Fruit)The "Granny Ice Shoveling" will be demonstrated by an ice seller who will use a specialized shovel to shovel the ice from the top to the bottom of the ice.Strawberry Pink x Banana GooseberryTwo colors of ice sculpted into petal shapes. Inside the venue onlyinternalProvided, queuing status is based on the site.

Must-eat list (some examples)

Tohoku/Hokkaido Department

Aomori, JapanDoraemon Doraemon Ice (カランカランアイス)/ Fujita Ice Shop (Fujita Ice Shop)
Akita.Baramoli Cup with Ice and RosesKodama Cold Pudding
Hokkaido, JapanWhite Bear Crab Miso Soup followed by a cup?This time, you can also meet a variety of local buttermilk ice (subject to availability).

Kanto/Koshinetsu

TochigiLemon Buttermilk Ice (Remon Buttermilk)/Futaba Foods
TokyoCircle Tower Sandwich Ice (リングターツサンドアイス)/Izumiya Tokyo Branch (Izumiya Tokyo Branch)
Niigata, JapanMomotaro Popsicle (Momotaro)/Seihi

Chubu-Kinki

Yamanashi (name)Kustoma Shingen Cake Ice Premium (Kustoma Shingen Cake Ice Premium)/ Kustoma House (Kustoma House)
Wakayama, JapanKuzubari Ice (くずバー) that won't melt./Tang Maker Ninomiya (菓匠二宮),Green Ice (Greensoftsoft)/Yuk Lam Yuen (Yuk Lam Yuen)
OsakaArctic Ice Stick (Arctic Ascendant)/Arctic Artic

Chugoku, Shikoku, Kyushu

Tottori, JapanWhite Rose Buttermilk Bar (白バラ牛乳バー)/ Oyama Dairy (Oyama Dairy Agricultural Cooperative Association)
Fukuoka, JapanHippo Seal Ice Bar (カバ印のアイスキャンデー)/The椛 Island Ice Cream Parlor
Kagoshima, JapanWhite Bear Shaved Ice (White Bear)/ Planetarium Mujaki

※The quantity of each item is limited, and will not be replenished when sold out, or will be reintroduced in small quantities depending on the situation. For inventory changes, please follow the "Almost Every Sunday (ほぼ日曜日)" official X (@hobo_nichiyobi). Cooler bags are available on site, so please bring your own cooler.

Event Information

Name/Period/Time

Eat local ice cream even in winter (冬なのにご本地アイスまつり)
January 30 (Fri) - February 23 (Mon), 2026 (National Holiday) 11:00-20:00
The coffee bar and the inner area close at 19:30.

Location & Transportation

Almost every Sunday (ぼ일)Shibuya Parco 8F (渋谷PARCO 8F)
Address: 15-1 Utagawa-cho, Shibuya-ku, Tokyo (渋谷区宇田川町15-1)
Official details page:https://www.1101.com/hobonichiyobi/exhibition/7348.html
Fares:Free Admission(Ice a la carte, available for inside use)/Organizer:Almost Day (Hobo Day Co., Ltd.)

Entry and Purchase Tips

If you're looking for the most popular flavors, it's a good idea to try them out.The first part of a weekday or shortly after the startAdmission.
If you want to take away more than one cup, pleaseSelf-contained Cooler + RefrigerantFor more information, please visit our website or purchase a paid cooler on-site.
・On the performance day (2/14), we suggest you queue up early and follow the guide line at the venue to get in.

Delicious Routes for Travelers

Proposal for Shibuya One-Day Dispersal Policy

Morning toYoyogi ParkTake a walk→eat for lunchShibuya Parco Food Court→ Afternoon strolllocal ice cream festival→ evening toShibuya Sky (渋谷スカイ)See the night view. Layered jackets are recommended in winter because of the temperature difference between indoors and outdoors.

Conclusion

Turning winter into a reason to eat ice.

This is not only a visit to the city, but also a taste trip to enrich the flavor of Japan. Let's find the "home town ice" in your heart, or discover the next flavor you miss!

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