Awaji Island Hello Kitty Summer Event! Collect 5 stickers for a limited edition towel

Travelers who like Hello Kitty can go to Awaji Island in the summer toHELLO KITTY SMILEExhibition schedule. From June 1 to September 30, 2026, the museum will hostRainbow Summer PartyTravelers can collect limited-edition stickers by visiting five areas and saying the secret phrase "Happy Summer" to staff. After collecting all five, they can exchange them for an original towel featuring a limited summer design.

For Taiwanese travelers, HELLO KITTY SMILE is more than just a character shop; it's a media art and restaurant complex themed around the Dragon Palace. If you're planning a day trip to Kobe, the Akashi Kaikyo Bridge, or Awaji Island, it's a great place for families, friends, or Kitty fans to stop by.

Play through 5 areas with a keyword

The activity is very simple. There are staff members in each of the 5 areas. If you say "Happy Summer," you will receive a limited edition sticker. Once you collect all 5 types, you can exchange them for an original towel designed with a mermaid costume Hello Kitty. The participation fee is 1,000 yen, and the gifts are limited in quantity and will be given out on a first-come, first-served basis.

This small mission is perfect for family trips and for people who like to take photos and check in. Compared to simply entering a museum for photos, the added process of collecting and redeeming makes the stay more rhythmic.

Dragon Palace theme space, great for rainy days or escaping the summer heat.

HELLO KITTY SMILE, with Otohime and the underwater world as its concept, features immersive media art, a restaurant, and a coffee space. After its spring 2026 renovation, the venue will include multiple photo spots, such as the OTOHIME ROOM surrounded by Hello Kitty dolls.

Awaji Island is very comfortable outdoors in the summer, but it's also easy to get sunburned during the day. Scheduling HELLO KITTY SMILE for noon or the afternoon can help you avoid the hottest part of the day, while also allowing time to eat, take photos, and buy exclusive merchandise.

How to plan a trip to Awaji Island?

From Kobe or Osaka, you will typically need to take a bus or drive to Awaji Island. If you are not renting a car, it is recommended to confirm the highway bus and island transportation options in advance. HELLO KITTY SMILE is located near the sea and can be combined with a visit to HELLO KITTY APPLE HOUSE, cafes on the west coast of Awaji Island, or sunset viewing spots.

If you have children, indoor character facilities like these are easier to manage than all-outdoor attractions. The event runs throughout the summer, so you can flexibly incorporate it into your Kansai trip during summer vacation.

Event Information

Event Name:Rainbow Summer Party

Period:Monday, June 1, 2026 – Wednesday, September 30, 2026

Location:HELLO KITTY SMILE

Address:985-1, Hijiriura, Nojima, Awaji City, Hyogo Prefecture

Registration fee:1,000 yen

Content:Visit 5 areas inside the museum and say the password "Happy Summer" to collect limited edition stickers. Redeem a limited edition summer towel after collecting them all. Quantities are limited.

Official Website:HELLO KITTY SMILE Official Website

If you're looking to add a cute and interactive character spot to your Kansai trip, this summer event is perfect. Especially for Hello Kitty fans, the limited edition stickers and hand towels will be more memorable souvenirs than usual.