FamilyMart on sale September 15th! Chiikawa stamp custard pancake 3rd wave

2026.09.16

FamilyMart on sale September 15th! Chiikawa stamp custard pancake 3rd wave

When traveling in Japan, convenience stores are never just places to stay hydrated and buy breakfast. Starting September 15, 2026, FamilyMart in Japan will introduce...Chiikawa Printed Custard Waffle Vol. 3A waffle is printed with everyday slices of life featuring characters like Chiikawa, Hachiware, and Usagi, and each package also randomly includes an original sticker. For Taiwanese travelers who have already added Chiikawa merchandise to their Japan shopping list, this is a small treat that can be eaten right away during the trip while retaining a bit of collecting fun.

Its advantage is easy availability. About 16,500 FamilyMart convenience stores nationwide sell them successively, and you have a chance to encounter them from downtown Tokyo and around Kansai stations to replenishment stations in front of airports. When your itinerary is packed, you might as well visit a nearby branch early to check; limited-edition items are available while supplies last, and since each store's delivery time and inventory vary, you can buy the packaging you like right away without expecting the next store to have the same style.

Make the pancakes into a small character portrait.

The feature of this dessert is that the bumps and dips on the waffle surface are designed as a picture frame, with a high-resolution pattern printed directly onto the chewy crust. The filling is custard-flavored cream, offering a soft texture reminiscent of a chilled dessert rather than a crispy Belgian waffle. Each serving contains one waffle approximately 65 mm high and 55 mm wide. It is compact in size, making it a great grab-and-go treat to buy while shopping before heading back to the hotel, and is best enjoyed slowly after being chilled.

Both the stamp designs and sticker patterns are random, so character combinations cannot be chosen. If you are traveling with a friend, you can each buy one and trade stickers, which is more fun than simply buying a single souvenir. If you want to take photos, it is clearest to do so after opening while the waffle surface is still intact; leaving it at room temperature for a long time may affect the texture, so it is recommended to enjoy it after returning to your accommodation or finding a resting space with seats.

For just 250 yen, you can join the character collection of the journey.

Priced at 250 yen each, it is a small, guilt-free luxury during a trip. It comes with a sticker measuring approximately 50 square millimeters featuring 8 different designs, making it ideal for those who just want to bring back a lightweight, Japan-exclusive item to Taiwan. Unlike themed cafes that require reservations, convenience store desserts are not restricted by business hours, making them especially suitable for travelers who have just arrived in Japan, are checking into their hotel late at night, or whose luggage is already packed full.

However, since it is a refrigerated Western-style fresh confectionery, it is recommended to consume it as soon as possible after purchase. If you want to take it back to the hotel as a midnight snack, it would be safer to put it in a cooler bag with a cold drink; do not leave it in luggage storage or carry it around for a whole day of sightseeing. The black spots on the pastry crust are roast marks from baking and are not a quality issue. Those with food allergies or who need to check ingredients can read the packaging label before purchasing.

How to fit this into a Japan trip?

Tokyo travelers can keep an eye on the refrigerated display cases at FamilyMart convenience stores in shopping areas like Harajuku, Ikebukuro, and Akihabara, while a Kansai itinerary is great for buying them as a quick snack while transferring trains near Osaka and Kyoto stations. Since Japanese convenience stores restock their desserts at different times depending on the branch, fresh items are usually easier to find in the morning or before noon than late at night. If the first store doesn't have it, there's no need to go out of your way to hunt for it—just casually check near the next station.

Chiikawa-related merchandise updates very quickly, and the charm of this 3rd wave lies in accidentally encountering it during daily travels. Treat it as a 250-yen travel surprise; if you find one, happily enjoy it, and if you don't, it won't disrupt your original itinerary, which actually best fits the relaxed pace of an independent trip to Japan.

Product Information

Trade Name:Chiikawa Printed Custard Waffle Vol. 3

Offer Date:Starting September 15, 2026

Selling Price:250 yen

Vendor Locations:In the chilled dessert section of approximately 16,500 FamilyMart convenience stores nationwide in Japan, excluding some stores

Content:1 Custard Flavored Cream Waffle, 1 Random Original Sticker, 8 designs in total

Attention:Quantity is limited, while supplies last; designs and stickers are both random; please keep refrigerated and consume as soon as possible after purchase.

Product Page:BANDAI CANDY

The lightest Japanese memories in the convenience store

What is most memorable when traveling is often not the item you waited in a long line to buy, but the one you happened to run into when walking into a convenience store at the end of an alley. Starting September 15, Chiikawa Printed Custard Pancakes will give you one more cute reason to visit FamilyMart's dessert case. After shopping, before heading back to the hotel, leave a little time for yourself to enjoy a chilled dessert and peel a sticker—this is a very Japanese travel routine.

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