Seiso's First Hokkaido Sweet Donuts Store Opens on November 9! Must-try Double Cinnamon Flavors and 16 Delivery Desserts Limited Edition

2026.10.29

Seiso's First Hokkaido Sweet Donuts Store Opens on November 9! Must-try Double Cinnamon Flavors and 16 Delivery Desserts Limited Edition

In addition to Hamburgers and naval culture, there is now another convenient stop for takeout desserts in Seibu. Hokkaido-based brand of sweet donutsDo you want MILK DO? Sasebo Dai-ta storeThe store will open in Daitama Town, and it will be the first branch in Sasebo City. The store only serves takeout; it is open from 11:00 AM to 7:00 PM, and will remain open until all the items are sold out. Whether you are traveling by car to Hausenburg or just want to take some dessert back to your hotel after exploring the city of Sasebo, you can add a touch of Hokkaido flavor to your trip with a box of donuts.

What is Hokkaido-style donuts that are sweet on the outside and soft on the inside?

Sweet donuts are not donuts that haven't been baked yet; they are a term describing a dough that is soft and melts in the mouth like cream. The brand makes the dough and filling using Tenjo wheat, Hokkaido milk, and fresh milk, and deep-frying them at high temperatures gives them a slight crunch on the outside while retaining moisture and softness on the inside. Compared to traditional dense donuts, these products are best eaten the same day they are bought and eaten on the same day; if you return them to the hotel after that, it's best not to leave them for too long.

Regular donuts cost between 290 and 460 yen, including original flavors of icing, whipped cream, Earl Grey tea, homemade custard, tiramisu, chocolate nut, pistachio, and bean paste. When purchasing for the first time, you can choose a simple icing flavor and pair it with whipped cream or custard. This makes it easier to appreciate the difference between the dough and the filling. If there are more people traveling with you, you can buy four to six donuts at once and split them up for a more complete selection of flavors.

The Seiso-bo store's limited double cinnamon flavor is only available while it's still fresh from the factory. If you want to try it, you have to go while it's still fresh.

The Seiso-bo Grand Tower shop’s limited-edition double cinnamon donut costs 420 yen and includes two layers of cinnamon cream and cinnamon quark. The cinnamon aroma is pronounced, making it perfect with black coffee or unsweetened tea. For those who don’t like the strong flavor, you can choose the basic flavors like cream cheese, Earl Grey tea, or cinnamon quark first. The limited-edition flavor includes wheat, eggs, and dairy products; travelers with allergies should be aware of this.

There are also five other varieties of Sheng Si Kong, including rich cream, matcha red bean, double chocolate, roasted tea white chocolate, and Earl Grey tea flavors. There are a total of 16 items in the store, but the takeaway store may sell out earlier on holidays or at the beginning of opening season. If you specifically want to buy limited-edition flavors, we recommend visiting shortly after the store opens at 11:00 AM, rather than putting it on the last stop of your day trip.

How should I arrange things in the Seiso-cho area and Hausenburg?

The store is located in Daitamae, Sasebo City. The most convenient way to get there is by car. If you’re going to Hausdorf, you can consider the donuts as a snack on the way, but the cream filling is not suitable to be kept in the car for a long time. After purchasing them, it’s best to eat them as soon as possible or refrigerate them. Travelers staying near Sasebo Station can arrange to purchase them on the day of their rental departure or on the way back to the city center, then bring them back to their hotel to have them as a snack for dinner.

Sasebo City has a wide variety of restaurants and attractions, and travelers often travel by car or taxi. This restaurant does not have indoor seating, so you don’t need to reserve too much time in advance. However, you should consider whether you’ll have to travel a long distance after carrying the box. Stacking your luggage can easily damage the contents; we recommend using a sturdy bag and checking with the hotel beforehand if they can temporarily refrigerate it.

Store Information

Store Name:Do you want MILK DO? Sasebo Dai-ta store
Opening Day:November 9, 2026 (Mon)
Address:長崎縣佐世保市大塔町8-62
Business Hours:11:00 to 19:00, until sold out
Days off:Year-round
Form:Takeout only
Price:Donut: 290 to 460 yen
Special to the Seiso-bo store:Double Cinnamon Donuts 420 yen
Phone:050-8897-6060
Official Instagram:Do you like MILK DO?