Joy Japan 揪愛日本

Shinjuku is a great place to shop! Don Quijote Shinjuku Southeast Exit Annex officially opens: smoother duty-free and fun shopping in the wee hours of the morning (ドン・キホーテ Shinjuku Southeast Exit Annex/Don Quijote Shinjuku Southeast Exit Annex)

新宿超好逛!唐吉訶德「新宿東南口別館」正式開幕:免稅更順、凌晨也能買到過癮(ドン・キホーテ新宿東南口別館/Don Quijote Shinjuku Southeast Exit Annex)

When traveling in Tokyo, you can't afford not to go shopping.The Hall of Ch'angan Don Quixote(In June 2025, Shinjuku Station's Southeast Exit will be home to a new branch that understands travelers.Don Quijote Shinjuku Southeast Exit Annex (ドン・キホーテ新宿東南口別館/Don Quijote Shinjuku Southeast Exit Annex)The store is inspired by the Japanese "Matsuri" festival. Inspired by the Japanese "Matsuri" festival, the store is full of lively atmosphere from the decoration to the movement.About 70% of the products are targeted at the favorite categories of overseas travelers, and the duty-free counters and multilingual services have been strengthened.It's open all the way from morning until 2 a.m., so you can do your shopping during the day or at night in Shinjuku.(Official Press Release Information)

Why must you come? Three highlights at once

①An immersive shopping experience with the theme of "Matsuri"

Based on the concept of a traditional Japanese festival (Matsuri), the store's decorations, signs and displays are all very much in the spirit of a festival; even if you're just restocking, it's like going to a summer night market. The most obvious difference of this store is that you can see, find and photograph.

② Foreign Travelers' Demand for Straightforward Solutions: Complete Variety, Fast Duty Free

  • Precise product lineFromCosmetics & Health ProductsSnacksAppliancesToys & Anime AccessoriesGroceryThe most popular categories for travelers to scan are.
  • Smoother tax exemptionThe store has more tax-free cash registers than other stores in the same class, and multilingual POP and multilingual staff are stationed at the store at all hours of the day, so even novices are not afraid of getting stuck in the process.(according to the official press release)
  • Operating until the wee hours of the morningThe center is located in the center of Kabukicho, which is a great place to visit on weekdays during the day, at night to see a show or stroll around Kabukicho, and on the way back to replenish your groceries; it's super convenient for travelers on late flights or for those staying in Shinjuku and the surrounding area.

③ 2-minute walk from Shinjuku Station, complementing the Main Building.

Located a 2-minute walk from the southeast exit of Shinjuku Station.Directly from the JR Shinjuku Station Southeast ExitThe existing Shinjuku Higashinaguchi store is also nearby, making it a great place to visit.(Transportation and location are subject to official announcement)

Getting started on your first visit to Don Quijote: tips on how to visit the store

  1. Shopping ListPopular categories include eye drops, throat lozenges, warming packs, face masks, toiletries, hair dryers and small appliances, role-playing accessories, and Japanese-style souvenirs.
  2. Follow the color tags to find dealsDONKI: DONKI's specials and hot deals are often marked with colorful POP signs, but Shinjuku Bunka's multi-language signs are even clearer; just look for the words "Duty Free".
  3. Tax Free ReminderPlease bring your original passport with you. The amount of money spent and applicable items will be based on Japanese laws and regulations as well as announcements made in the store, and you will feel most comfortable if you are guided by a staff member.
  4. Late Night FilesIf you want to avoid the crowds and take good photos, we recommend you to come at a later time, or check the duty-free line next to the cashier's area during peak hours.

Basic information about the store (Traditional Chinese characters + original Japanese name / Roman characters)

Chian Temple Don Quijote Shinjuku Southeast Exit Annex (ドン・キホーテ新宿東南口別館/Don Quijote Shinjuku Southeast Exit Annex)

  • address: 35-16, Shinjuku 3-chome, Shinjuku-ku, Tokyo
  • transportation2-minute-walk:JR Shinjuku Station, Higashinaguchi Exit
  • Business Hours:08:00~26:00(the next day 02:00)
  • Opening Date: June 13, 2025 (Fri) 08:00
  • Floor/Area: Steel RC construction Basement 1F, 4F above ground (Business 1-4F)/Sales area approx. 647.6㎡.
  • Main ItemsFoodstuffs, daily consumables, household groceries, cosmetics, pharmaceuticals, clothing, home appliances, toys, etc.
  • Bicycle Parking: 31 units
  • Official InformationPPIH Group Press Release (Japanese)

*The above information is based on official information and is subject to in-store announcements and on-site instructions.

Shinjuku Half-Day Tour: This is the best way to get around!

Daytime WalkingTokyu Kabukicho Tower (Tokyu Kabukicho Tower)In the evening, you will return to the south-east exit of Shinjuku Station to have dinner, and then stroll all the way toDon Quijote Shinjuku Higashinaguchi Bunka HallSweeping up. If you're staying in Shinjuku, you can schedule DONKI on the first and last day of your stay, so that you can make up for your travel necessities on the first day and buy souvenirs on the second.

Q&A: Frequently Asked Questions

Q1. What is the difference between the Bunka-kan and the Main Building at the south-east exit of Shinjuku?

The hotel isFocus on Overseas TravelersThe Satellite Shop is more friendly in terms of routes, signage, duty free and language support; the main store has a wider range of products, and both sides of the store are more comprehensive.

Q2. Can I get tax exemption without a passport?

Tax exemptions are subject to Japanese regulations and store rules, in principle.Original passport requiredIf you are using self-service or mobile payment, just follow the instructions on the site.

Q3. Can I get it in the morning?

The store is open daily until 02:00 (26:00) the next day, and you can also checkout and do duty-free during the night hours; in the event of a temporary closure for reorganization or replenishment, please refer to the on-site announcement.


Conclusion|First time in Tokyo, let's go here for restocking!

Don Quijote Shinjuku Higashinaguchi Bunka HallThe most important things for travelers are "easy to find, easy to buy, easy to get duty free, and late hours" all at once. If you're staying in Shinjuku, or planning to visit the Harajuku-Shibuya-Shinjuku line, make this stop part of your itinerary, and you'll be able to pick up everything from cosmetics and snacks to home appliances and grocery items in one go, all in a festival atmosphere.

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