{"id":7078,"date":"2026-01-07T11:00:18","date_gmt":"2026-01-07T03:00:18","guid":{"rendered":"https:\/\/joyjapan.tokyo\/?p=7078"},"modified":"2026-01-06T16:44:36","modified_gmt":"2026-01-06T08:44:36","slug":"xmtaep0f","status":"publish","type":"post","link":"https:\/\/joyjapan.tokyo\/en\/spot\/xmtaep0f\/","title":{"rendered":"A new highlight of Hakuba's nightlife! UNPLAN \u00d7 Ichinoa's \"SAKE SHOT (\u30b5\u30b1\u30b7\u30e7\u30c3\u30c8)\": a new 50ml sake experience that's easy for travelers to get into!"},"content":{"rendered":"

live inNagano, Hakuba (White Horse)<\/strong>Do you want to enjoy a chic and affordable sake on a snowy evening?UNPLAN (UNPLAN)<\/strong>\u8207Ichinoya (Ichinoya)<\/strong>Join forces and launch the new50ml Japanese Sake Shot \"SAKE SHOT (\u30b5\u30b1\u30b7\u30e7\u30c3\u30c8)<\/strong>sinceDecember 22, 2025<\/strong>The first appearance is at Whitehorse and will be held at theUNPLAN brand<\/strong>The four nationwide locations of theShinjuku (Shinjuku)<\/strong>\u3001Kagurazaka (Kagurazaka)<\/strong>\u3001Fukuoka (Fukuoka)<\/strong>\u3001White Horse<\/strong>The product will be available for sale in the near future. The main theme is \"Small amount to try first, easy to start, good to shoot and carry<\/em>\"It is especially suitable for overseas travelers who want to start their first experience of sake after skiing, a drink at a bar or a toast among friends.<\/p>\n\n

Why start with Hakuba? The \"New Entrance\" to Japanese Sake<\/h2>\n

Hakuba is an international ski resort with a high percentage of foreign tourists, and the nightlife is dominated by craft beer, whisky, and a variety of cocktails. In contrast, Japanese sake is often considered to be \"too large to drink in one sitting\" and \"too flavorful for beginners to know how to order\".SAKE SHOT (\u30b5\u30b1\u30b7\u30e7\u30c3\u30c8)<\/strong>\u4ee550ml<\/strong>\u300ctake a bite out of sth.<\/strong>With \"Sake\" at the core of the design, we have turned sake into a friendlier experience:Try some first, find the flavor you like, then decide if you want a refill or takeaway.<\/strong>It also solves the pain point of inconvenient carrying during traveling.<\/p>\n

Product highlights: 3 highlights at a time<\/h2>\n

\u2460Ozeki Sake Collection Supervisor: Ichinoya (Ichinoya)<\/h3>\n

FromNagano\/Omachi (Omachi)<\/strong>Ownership160 years or more<\/strong>The history of the sake collection is based on a solid handcrafted brewing process, from rice washing, koji making, sake mastering to the three stages of shigome, and the quality of Nagano's water and rice are used to produce a flavor that is friendly to novices and has a clear, layered taste.<\/p>\n

\u2461 50ml Palm Bottle: Just right for a cup and a sip!<\/h3>\n

\u4ee5\"first bite.\"<\/strong>Designed for the purpose, the glass vials can be used both at the bar toshot<\/strong>It's a quick experience and can be taken away as a souvenir; it's light enough to fit in a ski jacket pocket or a carry-on bag, and it's a great way to warm up after a trip back to the village with a drink.<\/p>\n

\u2462High-face value labeling: photographic card super photogenic<\/h3>\n

\u4ee5Wabi-sabi pattern reconstruction<\/strong>The colorful labels, in four eye-catching colors, are designed to meet the traveler's needs.I'd like to line up for a shot.<\/em>The \"collector's item\", whether it's a bar counter or a hostel lounge, is a great \"collector's item\".photographable<\/strong>\"Travel Memory Points.<\/p>\n

Flavor lineup (all 4 types)<\/h2>\n

Plain (Plain)<\/h3>\n

The name \"Mirage Sake Rice\" is used for theGolden brocade<\/strong>Brewing, Rice Brewing39%<\/strong>\u7684Junmaidaiginjo<\/strong>Fruity and floral. Fruity and floral, with a creamy and smooth texture, balanced by a light sweetness and a clean, high-class finish.<\/p>\n

Yuzu (\u3086\u305a\uff0fYuzu)<\/h3>\n

utilizationYamaguchi, Hagi-shi (Hagi-shi)<\/strong>Cultivated yuzu is full of juice; its fresh acidity and aroma blend with junmai sake to make a delightful Japanese yuzu-flavored liqueur that's perfect for a pre-dinner appetizer or as a refreshing after-dessert treat.<\/p>\n

Apple<\/h3>\n

\u4ee5Shinshu Limited Edition \"\u30b7\u30ca\u30ce\u30ea\u30c3\u30d7\"<\/strong>and aromatic\"FUJI\"<\/strong>Tune in and.no sugar added<\/strong>The pure apple liqueur is brightly fruity, sweet and tart and balanced, refreshing and drinkable.<\/p>\n

Lemon (\u30ec\u30e2\u30f3\uff0f\u6aac)<\/h3>\n

OptionalSaga (Saga)<\/strong>\u7522Lisbon Lemon (\u30ea\u30b9\u30dc\u30f3\u30ec\u30e2\u30f3)<\/strong>The sake base is made from junmai sake, which gives it a smooth acidity and a cool finish that makes it perfect as a shot or on the rocks.<\/p>\n

Packaging & Gift Giving: 3-in-1 Gift Boxes are also available!<\/h2>\n

have some other (reason etc)3 books in a gift box<\/strong>(Black box) available, lightweight and easy to carry, suitable for the White Horse Guides souvenir. The box is simple and clean, whether it is a gift for friends or for personal use, it is very suitable for posing.<\/p>\n

Sales Information and Locations<\/h2>\n

Offer Date:<\/strong>December 22, 2025
\nVendor form:<\/strong>Single bottle (50ml) \/ 3-in-1 gift box
\nVendor Locations:<\/strong>
\n\u30fbUNPLAN Village Hakuba<\/strong>
\n\u30fbUNPLAN Shinjuku<\/strong>
\n\u30fbUNPLAN Kagurazaka<\/strong>
\n\u30fbUNPLAN Fukuoka<\/strong>
\n\u30fbDining and souvenir stores around Whitehorse (by appointment)<\/strong><\/p>\n

How to drink better? A Practical Guide for Travelers<\/h2>\n

contextualization<\/h3>\n

A cup of eyes:<\/strong>I'll have one when I get to the bar.Plain<\/strong>Feel the cleanliness and aroma of Daiginjo.
\nAfter dessert:<\/strong>Yuzu\/Apple<\/strong>As a refreshing sip, it is refreshing and not overpowering.
\nWarm up after the snow:<\/strong>Lemon<\/strong>Drink straight from the bottle, chilled, with the acidity bringing out the sobriety.<\/p>\n

Save & Carry<\/h3>\n

The 50ml glass bottle is easy to carry around, but it is still recommended to keep it in a cool place to avoid high temperatures and violent shocks; please protect the bottle properly to minimize collision when going up the mountain.<\/p>\n

Tips for newcomers to sake<\/h2>\n

Don't be intimidated by the terminology!Junmaidaiginjo<\/strong>It stands for \"brewed only with rice, rice malt, and water\", and the rice is ground more finely (this is the \"Brewed with rice\" version).39%<\/strong>The result is a more delicate aroma and a clearer flavor. If you don't normally drink sake, you can start withSAKE SHOT<\/strong>Starting.50ml at a time<\/strong>of friendly portions that are best suited to slowly finding their preferences.<\/p>\n

Conclusion: Turning Japanese sake into a pleasant sip on the road!<\/h2>\n

SAKE SHOT (\u30b5\u30b1\u30b7\u30e7\u30c3\u30c8)<\/strong>Bringing travelers closer to Japanese sake culture in a portable, photogenic, and accessible way. Come toWhite Horse<\/strong>or stayUNPLAN (UNPLAN)<\/strong>For those of you who are traveling, why not take a few of these with you as a little something for your travels, or get your hands on the3-in-1 Gift Box<\/strong>For those who love sake - meet your sake from the first sip.<\/p>","protected":false},"excerpt":{"rendered":"

Would you like to enjoy a stylish yet affordable sake on a snowy night in Nagano\/Hakuba (Hakuba), where UNPLAN and Ichinoya [...<\/p>","protected":false},"author":1,"featured_media":7079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,4,3,36,14],"tags":[937,929,931,930,935,932,933,928,936,934],"class_list":["post-7078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-area","category-gourmet","category-spot","category-nagano","category-kanto","tag-apoijsw","tag-sake-shot","tag-unplan","tag-24ac2eni","tag-fb4lwkzj","tag-5fwss8g","tag-gg7qbsj","tag-nzy1ftym","tag-3xfy8boo","tag-hka0gwtz"],"yoast_head":"\n\u767d\u99ac\u591c\u751f\u6d3b\u65b0\u4eae\u9ede\uff01UNPLAN \u00d7 \u5e02\u91ce\u5c4b\u300cSAKE SHOT\uff08\u30b5\u30b1\u30b7\u30e7\u30c3\u30c8\uff09\u300d\uff1a50ml\u65e5\u672c\u9152\u65b0\u9ad4\u9a57\uff0c\u65c5\u4eba\u4e5f\u80fd\u8f15\u9b06\u5165\u9580 - 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