In 2026, Yokohama, Japan's popular harbor city, will once again be transformed into a strawberry lover's paradise as the sweetest season of the year arrives in Japan at the end of winter and beginning of spring. Yokohama Strawberry Festival 2026, an annual event held at the Yokohama Red Brick Warehouse (Yokohama Akarenga Warehouse), will be held from February 5 to March 1, and this year's theme is \"Ichigo-Trip,\" inviting travelers to embark on a sweet journey of taste and sight with specialty strawberries from all over Japan.<\/p>\n\n
\"The Yokohama Strawberry Festival 2026 is one of the most popular food events at Yokohama's Red Brick Warehouse every winter, and during the 2025 event attracted about 580,000 visitors, ranging from families and couples to young adults and tourists from overseas, making it a representative event that combines sightseeing and food.<\/p>\n
The core concept of the event, \"Strawberry Journey\", is not just about tasting desserts, but is also a miniature tour of strawberry production areas in Japan. From classic varieties to local specialty strawberries, through desserts, beverages, groceries and experiential activities, participants were able to learn about Japanese strawberry culture through all five senses.<\/p>\n
This year's event featured 46 brands and stores, the most ever. Strawberry desserts, coffee and beverages, baked treats, limited edition products and creative handicrafts were all available at the venue to fulfill different needs, whether for photo-taking or on-site tasting.<\/p>\n
During the event, you can see a variety of strawberries from different origins, such as Tochigi Tochigome from Tochigi Prefecture, Amao from Fukuoka Prefecture, and the dreamy-looking Light Snow Strawberry. Some of the products are sold in limited quantities on a daily basis, so early admission is recommended.<\/p>\n
This event is a three-day limited event in cooperation with the National Strawberry Conference (\u5168\u570b\u8349\u8393\u6703\u8b70, National Ichigo-kaikan), which invites the top strawberry-producing regions in Japan to participate.<\/p>\n
Date: February 21 (Sat), 22 (Sun), 23 (Mon, National Holiday), 2026
\nLocation: Inside the Strawberry Market, inside the booth area<\/p>\n
It is expected that there will be direct sales of strawberries, free tastings, and variety comparisons, so that visitors can get to know the flavors of many origins at once. For the first time, Shimane Prefecture, Kanuma City in Tochigi Prefecture, and Ookuma Town in Fukushima Prefecture will also bring local strawberries to the event.<\/p>\n
The Traveling Strawberry Crepe Workshop (\u65c5\u3059\u308b\u3044\u3061\u3054\u306e\u30af\u30ec\u30fc\u30d7\u30ea\u30fc), an experiential booth that debuted this year, offers participants the freedom to choose from more than four strawberry origins and varieties selected daily, and customize their crepes with different creams and sauces.<\/p>\n
This experience is not only suitable for couples and friends, but is also popular with families, making it a fun and tasty crowd pleaser.<\/p>\n
From time to time during the event, Yokohama City will hold direct sales of strawberries, as well as free tastings and sales of strawberries from all over the country. A total of 12 districts will participate in the event, and the dates will be announced on the official website.<\/p>\n
In addition to food tasting, the venue has also planned a number of handicraft experiences, from food modeling, dessert making to handicrafts, to make the journey more memorable.<\/p>\n
Store\uff1aFood Sample Hatake (\u98df\u54c1\u3055\u3093\u3077\u308b\u7551)
\nPeriod: February 14 to February 20
\nLimited to 100 persons per day, you can join on the same day or make a reservation beforehand.<\/p>\n
Store: Ichigo-e Dessert Workshop \u00d7 Parent-Child Yokohama Vegetable Kitchen
\nDates: February 15, 17, March 1
\nLimited to 42 per day, prior reservation required<\/p>\n
The event also collaborated with neighboring facilities to launch the \"Yokohama Strawberry Tour\" and stamp collecting activities, encouraging visitors to visit the area around the Red Brick Warehouse and extending the culinary experience to the entire Harbour Street district.<\/p>\n
Event Period: February 5 - March 1, 2026 (25 days total)
\nVenue: Yokohama Red Brick Warehouse Event Plaza
\nBusiness hours: 10:00\uff5e18:00 (final admission 17:45)
\nAdmission: 500 yen (free for elementary school students and younger, accompanied by a parent)
\nSecond free admission for official event APP members<\/p>\n
If you're planning to visit the Kanto region at the end of winter, Yokohama Strawberry Festival 2026 is the perfect place to combine food, photos, and a sense of the season. From a dessert parade to crafting experiences, strawberries will become the sweetest memories of your trip.<\/p>","protected":false},"excerpt":{"rendered":"
Late winter and early spring bring the sweetest season of the year to Japan - strawberry season - and in 2026, the popular Japanese harbor city of Yokohama will once again be transformed into a strawberry-loving [...]...<\/p>","protected":false},"author":1,"featured_media":7215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,33,4,14],"tags":[1055,1094,1093,1096,1095,1097,650],"class_list":["post-7214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-area","category-tokyo","category-gourmet","category-kanto","tag-ajodmnre","tag-l77j68mc","tag-a8eedp7g","tag-fz8hp2sq","tag-ahnbogtc","tag-empwbkoj","tag-zvmcj60e"],"yoast_head":"\n