{"id":7609,"date":"2026-04-29T11:00:56","date_gmt":"2026-04-29T03:00:56","guid":{"rendered":"https:\/\/joyjapan.tokyo\/?p=7609"},"modified":"2026-05-14T23:42:23","modified_gmt":"2026-05-14T15:42:23","slug":"lymkgo7","status":"publish","type":"post","link":"https:\/\/joyjapan.tokyo\/en\/gourmet\/lymkgo7\/","title":{"rendered":"Must-eat in Tokyo for shopping! 100-hour curry's limited \"Giant Beef Cube Curry\" sold at 5 stores, launches simultaneously at Kinshicho and Yokohama LaLaport."},"content":{"rendered":"<p>For those who enjoy Japanese-style European curry, keep an eye out in May for the limited-time new releases from \"100 Hour Curry\" (100\u6642\u9593\u30ab\u30ec\u30fc). Starting May 1, 2026, the brand will be launching two new dishes: the lighter \"Moist Handmade Chicken Tenderloin Curry\" and the \"European Beef Cubes Curry with Wasabi Aftertaste,\" which features large chunks of beef and a subtle wasabi finish. The former will be available at more stores as a seasonal special, while the latter will be exclusively sold at five designated locations, generating considerable buzz.<\/p>\n\n<h2>The charm of 100-hour curry lies in its rich yet not monotonous, European-style flavor.<\/h2>\n<p>100-hour curry has a dedicated following because it clearly positions itself as a Japanese-European style curry specialty shop. The official description mentions that their curry undergoes multiple processes, from stir-frying aromatic vegetables and fruits, simmering a beef broth base, adding over 20 spices, to finally aging it, with the entire process taking approximately 100 hours. This approach results in a curry that is not just rich, but a style where sweetness, aroma, and depth are layered one after another.<\/p>\n<p>The brand has also won the Kanda Curry Grand Prix twice and has been officially described as the first brand in the history of the Grand Prix to achieve two consecutive wins. For those trying it for the first time, this doesn't necessarily mean the taste will suit everyone, but it at least shows that it has maintained a very distinct identity among Japanese curry chain brands.<\/p>\n<h2>This limited new product takes two completely different approaches.<\/h2>\n<p>The two new items, which will go on sale starting May 1, 2026, have clearly distinct concepts. The moist handmade chicken strips curry leans towards a lighter, easier-to-eat approach, while the European-style beef chunks curry with wasabi is clearly developed in a richer, more meat-forward direction. In other words, this time they are not relying on just one new dish but are catering to customers with different taste preferences simultaneously.<\/p>\n<h3>Moist Handmade Chicken Fillet Curry: Refreshing yet Present<\/h3>\n<p>\"Tender and Juicy Hand-Pattied Chicken Katsu Curry\" features hand-pattied chicken katsu, described by the brand as tender and juicy. Paired with the brand's signature rich European-style sauce, slow-cooked for 100 hours, this dish offers a lighter yet still satisfying meal. It is priced at 940 yen (1,034 yen including tax) and is available for takeout.<\/p>\n<p>This dish is suitable for those who don't want a meal that's too heavy but also don't want their main course to be too light. Compared to typical fried pork cutlet curry, it's less greasy while still maintaining the completeness of fried food with rich curry sauce. It should be more appealing to those who usually prefer chicken as their main course.<\/p>\n<h2>European Style Beef Curry with Wasabi: Giant Beef is the Absolute Star<\/h2>\n<p>Another dish, the \"European-Style Beef Cube Curry with Wasabi,\" is the most visually striking of this promotional campaign. The official description is very direct, highlighting the large, tender, and highly prominent beef cubes. The rich European-style curry itself already has a deep base flavor, and then they add whole pieces of beef. Finally, wasabi is used as a finishing touch, adding a crisp, spicy note to the otherwise heavy dish.<\/p>\n<p>This product is priced at 1,590 yen (including tax, it's 1,749 yen) and can also be taken out. However, it is not sold at all stores, but is limited to 5 branches: Ario Kashiwa, MORAGE Ayase, Marui Family Mizonokuchi, Ito-Yokado LaLaport Yokohama, and OLINAS Kinshicho. If you normally shop at these malls, it's most convenient to include it in your plans. If you're not passing by, this product is more like a limited item worth making a special trip to try.<\/p>\n<h3>Wasabi is not a supporting actor, but the key to making rich flavors more palatable.<\/h3>\n<p>What's most interesting about this beef curry isn't just the large chunks of meat, but the pairing with wasabi. European-style curry and braised beef tend to be rich and hearty, and if you only emphasize the quantity of meat, it can become a bit monotonous as you eat more. The addition of wasabi provides a refreshing and stimulating twist to the overall dish, making it more than just \"lots of big pieces of meat\" and creating a more memorable combination.<\/p>\n<h2>In addition to in-store exclusives, the brand also operates ready-to-eat and wholesale product lines.<\/h2>\n<p>In addition to introducing new store items, the news also reiterates the 100-hour curry ready-to-eat products and commercial curry sauces. Examples include Rich Beef Curry, Creamy Chicken Curry, and online exclusive versions, all of which are part of the brand's extended product lines. This demonstrates that 100-hour curry doesn't just rely on one-time new product launches for buzz but continually extends its core concept of \"European-style curry\" to various consumption scenarios.<\/p>\n<h2>How should I plan my trip for the best experience?<\/h2>\n<p>Chain brands like \"100 Hour Curry\" are well-suited for locations within shopping malls, areas around train stations, or mall-centric itineraries. The limited-edition beef cube curry, in particular, is often found in large commercial facilities. If you are already planning to shop in areas like Kashiwa, Shobu, Mizonokuchi, Yokohama, or Kinshicho, it's a no-brainer to incorporate it into your plans. As for the chicken tender curry, it's an even more stable and easily accessible limited-time option to include in your travel meals.<\/p>\n<h2>Product Information<\/h2>\n<p>Brand Name: 100 Hour Curry (100\u6642\u9593\u30ab\u30ec\u30fc)<br \/>\nLimited sale start date: May 1, 2026<br \/>\nProduct 1: Moist Handmade Chicken Fillet Curry<br \/>\nPrice: \u00a5940 (\u00a51,034 including tax)<br \/>\nNotes: Takeout available, not sold at all locations, prices may vary<\/p>\n<p>Product 2: European-style Beef Curry with Wasabi<br \/>\nPrice: 1,590 yen (including tax 1,749 yen)<br \/>\nNotes: Takeout available, limited to 5 stores.<\/p>\n<p>Official Information Page:<a href=\"https:\/\/100hourscurry.jp\/info\/\">https:\/\/100hourscurry.jp\/info\/<\/a><br \/>\nOfficial Instagram:<a href=\"https:\/\/www.instagram.com\/100hourscurry\/\">https:\/\/www.instagram.com\/100hourscurry\/<\/a><br \/>\nOfficial X:<a href=\"https:\/\/x.com\/100hourscurry\">https:\/\/x.com\/100hourscurry<\/a><\/p>\n<h2>Conclusion<\/h2>\n<p>This month's 100-hour curry limited edition items have a clear direction. One is a relatively light and easy-to-eat chicken tender curry, while the other is a heavy-tasting version with giant beef chunks and wasabi aroma for an impactful experience. If you already like Japanese-style European curry, or if your itinerary happens to take you to a relevant mall, this limited run is definitely worth trying. Especially the beef chunk curry, which is only sold in 5 stores, adds an extra layer of \"if you don't eat it now, you'll miss out\" exclusivity.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u559c\u6b61\u65e5\u5f0f\u6b50\u98a8\u5496\u54e9\u7684\u4eba\uff0c5\u6708\u53ef\u4ee5\u7559\u610f100\u5c0f\u6642\u5496\u54e9\uff08100\u6642\u9593\u30ab\u30ec\u30fc\uff09\u9019\u6ce2\u671f\u9593\u9650\u5b9a\u65b0\u54c1\u3002\u54c1\u724c\u81ea2026\u5e745\u67081\u65e5 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1578,1579,1586,1587,1581,1580,726,1585,1582,194,1584,1583],"class_list":["post-7609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gourmet","tag-vzhbqv0l","tag-xtnchym","tag-xvz4jv4v","tag-ngyvj5mq","tag-ibmotxoh","tag-se6lfjnt","tag-porhygsj","tag-gnv6krmm","tag-amntwgny","tag-qyeedpe8","tag-cge6bjyf","tag-j68p1ttj"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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JOY JAPAN","description":"Only 5 stores serve it! 100-hour curry introduces the amazing \"European-style Beef Curry with Wasabi,\" featuring large, tender beef chunks with a pungent wasabi kick, challenging the curry world's meatiest option. Joyjapan has compiled store information for Kinshicho, Yokohama, and more. 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