{"id":8334,"date":"2026-06-19T20:47:49","date_gmt":"2026-06-19T12:47:49","guid":{"rendered":"https:\/\/joyjapan.tokyo\/?p=8334"},"modified":"2026-06-19T21:03:13","modified_gmt":"2026-06-19T13:03:13","slug":"0cfvmmyl","status":"publish","type":"post","link":"https:\/\/joyjapan.tokyo\/en\/shopping\/0cfvmmyl\/","title":{"rendered":"[Japanese Cosmetics 2026] Sold out on the first day, 26-time champion! HBL BEAUTY \"God-tier\" eyebrow makeup lands in Shibuya\/Ginza LOFT"},"content":{"rendered":"

When you\u2019re doing your makeup, which step drives you the most crazy? Over 90% of women would instantly answer, \u201cDrawing my eyebrows!\u201dA survey by a Japanese makeup brand found that as many as 93.4% of women secretly suffer from extreme \u201ceyebrow anxiety,\u201d feeling that no matter how they try, their brows never look symmetrical or natural. If you\u2019re also an eyebrow novice (someone who struggles with eyebrow shaping), head straight to this place in the summer of 2026!<\/p>\n\n

Japan has recently seen a \"refined brow trend\" eyebrow revolution. The leading eyebrow technology team HBL, which has been leading the eyebrow trend in Japan and boasts cooperation with over 13,000 salons, has leveraged its extensive data on 7 million eyebrows to launch its ultimate savior beauty brand. HBL BEAUTY<\/b>Its flagship product not only achieved the astonishing record of \"nationwide sell-out\" in Japan on the first day of its pre-sale, but also swept major beauty magazines such as VOCE, BITEKI, and MAQUIA in a short period, winning 26 beauty awards (26 crowns)!<\/p>\n

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This legendary brow product, rumored to be so foolproof that even blindfolded drawing won't go wrong, was previously only available at select salons or specific beauty stores. But good news is here! Starting fromStarting June 2026, HBL BEAUTY will officially be available at \"Shibuya LOFT\" and \"Ginza LOFT\", popular shopping destinations for overseas travelers.<\/b>JoyJapan's travel correspondents will now give you a sneak peek at the top 5 must-have celebrity products from LOFT that always sell out!<\/p>\n

\ud83c\udfc6 Must-have hot item 1: Sold out on the first day of launch! HBL 3D Cushion Brow<\/h2>\n

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Price: 3,960 yen (tax included)<\/p>\n

This is the \"26-time champion\" flagship product that has all the girls in Japan going crazy! It'sThe only \"cushion type\" eyebrow product in all of Japan<\/b>It cleverly combines the plumping, soft matte finish of brow powder with the neat, long-lasting hold of brow mascara. Even complete beginners who have never drawn their eyebrows before can instantly create fluffy,\u7acb\u4f53, and naturally defined brows like a magazine model by simply pressing the included brush lightly and brushing along the hair's natural direction. The most popular shade, \"02 Light Brown,\" sold out within seconds on its pre-sale launch day. If you see it in stock at LOFT, grab it and put it in your cart immediately!<\/p>\n

\ud83d\udc85 Must-have Bestseller 2: Holds Shape Without Being Stiff! HBL Professional Shaping & Color-Fixing Brow Mascara (Styling Mascara)<\/h2>\n

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Price: 3,960 yen (tax included)<\/p>\n

If you're aiming for the most popular \"wild brow\" look in Western or Japanese styles, this is an absolute game-changer. Developed specifically for the unique growth direction and coarseness of Asian eyebrows, its specially designed small brush head precisely grips each fine hair. With a light brush, your flat, natural brows will instantly set, become\u7acb\u4f53, and stand up, remaining firm and free of clumps all day. Its sweat-resistance is also super strong!<\/p>\n

\ud83d\udc84 3 More \"No-Skill\" Secret High-Performance Must-Haves\u00a0\u00a0\"\"<\/h2>\n