{"id":8532,"date":"2026-06-30T11:00:12","date_gmt":"2026-06-30T03:00:12","guid":{"rendered":"https:\/\/joyjapan.tokyo\/?p=8532"},"modified":"2026-06-29T14:25:15","modified_gmt":"2026-06-29T06:25:15","slug":"4vwmvfsz","status":"publish","type":"post","link":"https:\/\/joyjapan.tokyo\/en\/gourmet\/4vwmvfsz\/","title":{"rendered":"Shin-Okubo Korean Cuisine's New Hot Spot! OBONGZIP's Must-Try Bossam and Cheese Pork Ribs"},"content":{"rendered":"

When traveling to Tokyo and craving Korean food, Shin-Okubo is almost the first choice. Here, Korean barbecue, fried chicken, cafes, and Korean supermarkets are all concentrated. The shopping atmosphere is also very much like a small Korean town. Opening in Shin-Okubo at the end of 2025,OBONGZIP Shin-Okubo Branch<\/strong>is a popular brand with over 300 stores in Korea, and since its opening, it has attracted many customers familiar with Korean cuisine.<\/p>\n

If you're looking for a meal in Tokyo that's \"not touristy, but closer to how Koreans eat locally,\" OBONGZIP is a great choice for dinner or lunch in Shin-Okubo. It's about a 5-minute walk from Shin-Okubo Station, and after your meal, you can conveniently visit Korean supermarkets, drugstores, or cafes. For Taiwanese travelers visiting Shin-Okubo for the first time, it makes for an easy itinerary.<\/p>\n\n

Korean popular brands enter Shin-Okubo, giving it a stronger local feel.<\/h2>\n

OBONGZIP is a popular Korean cuisine brand in Korea that has surpassed 300 stores and has even appeared in K-drama related topics. The Shin-Okubo store is located in the Okubo 2-chome area, and the sign outside has a Korean atmosphere, giving it more of a \"Seoul street restaurant\" feel than a typical Japanese Korean restaurant.<\/p>\n

For Taiwanese travelers, the most interesting thing about Shin-Okubo is that you can eat many popular Korean dishes in Tokyo without flying to Korea. OBONGZIP is suitable for those who want to eat their fill, order dishes to share among many people, and experience a lively Korean dining atmosphere. If you are with two or more people, you can order more dishes, making it especially suitable for friends gatherings.<\/p>\n

Signature Combination: Pork Belly, Stir-fried Long Arm Octopus, and Spicy Mixed Noodles<\/h2>\n

The restaurant's signature dish is a combination of bossam, stir-fried long arm octopus, and spicy mixed noodles. Bossam is a Korean dish where tender pork is eaten with vegetables, kimchi, or sauces. It's less greasy than Korean BBQ and pairs well with rice and spicy dishes.<\/p>\n

The Ojingeo Bokkeum (spicy stir-fried octopus) is a must-try for those who enjoy heavy, rice-friendly flavors. Mixing it with spicy noodles and white rice is a more authentic Korean way to eat it. If you usually enjoy tteokbokki (spicy rice cakes), ojingeo bokkeum, or bibimbap, this combination will be very much to your taste. The spiciness is usually more pronounced than in Japanese-Korean fusion dishes. If you're sensitive to spice, start with a small amount and pair it with ssam (wraps) to balance the flavors.<\/p>\n

Cheese Pork Ribs, perfect for those who want a hearty Korean meal<\/h2>\n

Another dish that's sure to be a hot topic is the popular Korean dish, cheese-stewed spare ribs (\u30c1\u30fc\u30ba\u30c9\u30a5\u30f3\u30ab\u30eb\u30d3). This dish features pork spare ribs paired with a generous amount of cheese. When you eat it, you wrap the rich, melted cheese around the tender meat, creating a visually and gastronomically satisfying experience. If you like cheese, meat dishes, and bold Korean flavors, you can add this to your main course list.<\/p>\n

These dishes are quite filling, so it\u2019s recommended to order them when dining with a group. If it\u2019s just two people, you can choose one main dish from the pork wrap set or the cheese braised ribs, and then add some side dishes or noodles\/rice. For parties of three to four, it\u2019s ideal to order several dishes to share, which will allow you to better experience the restaurant\u2019s specialties.<\/p>\n

Don't miss out on the Korean-style octopus and tripe stew (Nakkeopse) and spicy Korean octopus udon noodles (Kkal-nakji), a spicy seafood specialty.<\/h2>\n

In addition to the signature combo, the restaurant also offers Korean hot pot dishes like the Nak-kkop-sae (octopus, beef intestines, and shrimp combo) and Spicy Octopus Udon with spicy octopus. These dishes are suitable for those who enjoy seafood, spicy flavors, and rich broth. Adding rice or noodles towards the end of the meal is particularly satisfying.<\/p>\n

If you plan to visit Shin-Okubo in the evening, it's recommended to shop first and then have dinner, to avoid feeling too full to walk afterwards. If you're going during lunchtime, weekdays are more relaxed than weekends. Shin-Okubo is already crowded on weekends, and popular restaurants often have long queues, so it's best to allocate extra time or consider making a reservation in advance.<\/p>\n

Store Information and Transportation<\/h2>\n

Store Name:<\/strong>OBONGZIP Shin-Okubo Branch<\/p>\n

Address:<\/strong>2-26-4 Okubo, Shinjuku-ku, Tokyo 3F<\/p>\n

Traffic:<\/strong>Approximately 5 minutes on foot from JR Shin-Okubo Station<\/p>\n

Reservation:<\/strong>\u53ef<\/p>\n

Business Hours:<\/strong>Monday to Friday, day before holiday, day after holiday 11:00 AM - 3:00 PM \/ 3:00 PM - 11:00 PM; Saturday, Sunday, and national holidays 11:00 AM - 11:00 PM<\/p>\n

Seating:<\/strong>62 seats<\/p>\n

Payment Method:<\/strong>Credit cards (VISA, Master, JCB, AMEX, Diners, UnionPay) are accepted, as well as mobile payments such as PayPay, d\u6255\u3044 (d payment), au PAY, Alipay, and WeChat Pay.<\/p>\n

Official Website:<\/strong>OBONGZIP Official Japan Website<\/a><\/p>\n

Instagram:<\/strong>OBONGZIP Shin Okubo Store Instagram<\/a><\/p>\n

How to best plan a Shin-Okubo itinerary?<\/h2>\n

OBONGZIP is well-suited to be incorporated into your itinerary around Shinjuku, Kabukicho, or Takadanobaba. You can spend your day exploring Shinjuku Gyoen National Garden, Isetan, or the areas around Shinjuku Station, then move to Shin-Okubo in the evening for Korean food. After eating, you can browse Korean supermarkets, buy snacks, and continue to a cafe. Overall, it feels like a typical weekend route for young people in Tokyo.<\/p>\n

If your companions can't handle spicy food well, you can choose meat dishes as a safe bet. For those who enjoy taking photos and prefer strong flavors, consider the cheese-braised ribs or hot pot. The Shinjuku Okubo branch is located on the 3rd floor, so confirm the building's location when visiting for the first time. Weekends during dinner time can be quite crowded, so if you prefer a more relaxed dining experience, weekday lunches or earlier afternoon slots will be more comfortable.<\/p>\n

If you want to eat authentic Korean food in Tokyo, this is the place.<\/h2>\n

Shin-Okubo has many Korean restaurants, but OBONGZIP's distinguishing feature is that the brand itself comes from a popular Korean chain, and its dishes lean towards the route of being suitable for sharing among many people, having strong flavors, and a more authentic feel. For Taiwanese travelers, it might not be a refined dating restaurant, but it's very suitable for nights when you want to eat a lot of meat, bibimbap, spicy food, and chat over drinks.<\/p>\n

If you've already had Tokyo ramen, sushi, and yakiniku and are looking for a meal with a different vibe, OBONGZIP in Shin-Okubo is a highly recommendable choice. Add it to your half-day stroll in Shin-Okubo to enjoy the atmosphere of a Korean food street in Tokyo all at once.<\/p>","protected":false},"excerpt":{"rendered":"

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