{"id":8911,"date":"2026-07-23T13:21:57","date_gmt":"2026-07-23T05:21:57","guid":{"rendered":"https:\/\/joyjapan.tokyo\/?p=8911"},"modified":"2026-07-23T13:43:19","modified_gmt":"2026-07-23T05:43:19","slug":"ew4nxtfy","status":"publish","type":"post","link":"https:\/\/joyjapan.tokyo\/en\/gourmet\/ew4nxtfy\/","title":{"rendered":"[2026 Sushiro \u00d7 Hello Kitty in Japan] The First-Ever Dream Collaboration! Limited-Edition Keychains, 5% Discount Coupons, and a Complete Guide to the 5 Themed Restaurants"},"content":{"rendered":"<p>Attention Hello Kitty fans and sushi connoisseurs preparing to travel to Tokyo, Osaka, Nagoya, or Fukuoka, Japan this summer vacation in 2026! Japan's leading conveyor belt sushi chain, \"Sushiro,\" has announced a collaboration with the globally popular character \"Hello Kitty\"!<b>The first-ever dream collaboration project<\/b>!The event will be <b>Wednesday, July 29, 2026<\/b>A new premium offering has arrived at all Sushi Rooo Japanese restaurants!<\/p>\n<p>The theme of this collaboration is \u201cKAWAUMA HELLO KITTY\u201d (Cute and Delicious!), and the first phase (starting July 29) and second phase (starting August 19) will feature a variety of limited-edition add-on merchandise, Instagram-worthy meal-themed fortune slips,dessert stickers that come with a 5% OFF discount coupon, and drinks featuring an ultra-cute mascot keychain holding a sushi roll! In Japan, there are also five themed stores and interactive ordering screens. Follow JoyJapan\u2019s special correspondent for a sneak peek at the must-have guide!<\/p>\n<div style=\"background-color: #f8fafc; border: 1px solid #e2e8f0; border-radius: 8px; padding: 20px; margin-top: 20px; margin-bottom: 35px; box-shadow: 0 2px 10px rgba(0,0,0,0.02);\">\n<p style=\"margin-top: 0; margin-bottom: 12px; font-weight: bold; color: #143852; font-size: 16px; display: flex; align-items: center;\"><span style=\"margin-right: 6px;\">\ud83d\udca1<\/span> JoyJapan One-Minute Fastest Event Highlights:<\/p>\n<ul style=\"margin: 0; padding-left: 20px; color: #475569; font-size: 14px; line-height: 1.7;\">\n<li style=\"margin-bottom: 8px;\"><b>Collaboration Project:<\/b> Japan's Sushiro x Hello Kitty: The First-Ever Dream Collaboration<\/li>\n<li style=\"margin-bottom: 8px;\"><b>During the event:<\/b> [1st Release] From Wednesday, July 29, 2026; [2nd Release] From Wednesday, August 19 (Limited quantities, while supplies last)<\/li>\n<li style=\"margin-bottom: 8px;\"><b>Key Highlights:<\/b> Sushi Menu Cards\/Transparent Cards, 5% OFF Discount Coupons, Dessert Stickers, DIY Sushi Kit Zipper Pouch\/Keychain, Mascot Keychain Drinks (9 designs total)<\/li>\n<li style=\"margin-bottom: 0;\"><b>Featured Store:<\/b> Tokyo Tama Central Store, Kanagawa Kawasaki Store, Nagoya Sakae Store, Osaka Esaka Store, Fukuoka Kokurakita Store (includes Mirror Photo Spot and Digiro special effects)<\/li>\n<\/ul>\n<\/div>\n\n<h2>\ud83c\udf80 \u3010Round 1\u3011Starts July 29th! Adorable styled food picks, apple mille-feuille, and limited edition zipper pouches.<\/h2>\n<p>The first wave caters to the midsummer vacation with full of surprises! Simply order designated menu items to receive a random limited edition Hello Kitty merchandise:<\/p>\n<h3>1. Sushi with limited edition decorative food picks (8 varieties in total)<\/h3>\n<p style=\"font-size: 13px; color: #143852; background-color: #f8fafc; border-left: 4px solid #143852; padding: 10px 14px; border-radius: 4px; margin: 10px 0 15px 0; font-weight: bold; line-height: 1.6;\">Limited quantity, while supplies last (dine-in only)<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/joyjapan.tokyo\/wp-content\/uploads\/2026\/07\/sub3-1.png\" alt=\"\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/joyjapan.tokyo\/wp-content\/uploads\/2026\/07\/sub4-2.png\" alt=\"\" \/><\/p>\n<ul style=\"line-height: 1.8; color: #475569;\">\n<li style=\"margin-bottom: 8px;\"><b>Spicy and flavorful tuna with fried shallots<\/b> Starting from 250 yen including tax (limited to 270,000 copies)<\/li>\n<li style=\"margin-bottom: 8px;\"><b>Shiso pickled plum squid<\/b> Starting from 250 yen including tax (limited to 270,000 copies)<\/li>\n<li style=\"margin-bottom: 0;\"><b>Shrimp, Scallion, and Tuna Bao<\/b> From \u00a5250 including tax (limited to 400,000 tickets)<\/li>\n<\/ul>\n<h3>2. Comes with a 5% OFF discount coupon! Apple Mille-Feuille Sundae (Set of 8 stickers)<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/joyjapan.tokyo\/wp-content\/uploads\/2026\/07\/sub8.png\" alt=\"\" \/> <img decoding=\"async\" src=\"https:\/\/joyjapan.tokyo\/wp-content\/uploads\/2026\/07\/sub9.png\" alt=\"\" \/><\/p>\n<p>Create exquisite desserts with Kitty's favorite apples! A limited edition sticker (choose from 8 random designs) comes with every meal!<b>There&#x27;s also a 5% OFF discount coupon on the back of the sticker.<\/b>(Expiration Date: September 9, 2026 - September 30, 2026, Multiple Uses Allowed)!<\/p>\n<ul style=\"line-height: 1.8; color: #475569;\">\n<li style=\"margin-bottom: 0;\"><b>Selling Price:<\/b> Starting from 350 yen (tax included) (limited to 340,000 pieces)<\/li>\n<\/ul>\n<h3>3. DIY Sushi Set (Tsukuro Set) x Limited Edition Zipper Pouch (4 Designs Total)<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/joyjapan.tokyo\/wp-content\/uploads\/2026\/07\/sub15.png\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>A super popular set to enjoy the fun of making sushi yourself! Comes with a stylish Hello Kitty zipper pouch (randomly selected from 4 types) and limited edition placemats (randomly selected from 5 types).<\/p>\n<ul style=\"line-height: 1.8; color: #475569;\">\n<li style=\"margin-bottom: 8px;\"><b>Selling Price:<\/b> Starts at \u00a5720 (tax included) (Limited to 315,000 sets)<\/li>\n<li style=\"margin-bottom: 0;\"><b>Ingredients:<\/b> Shrimp, tuna, salmon, tamagoyaki, salmon roe, corn salad, cucumber, mini vinegared rice, nori<\/li>\n<\/ul>\n<hr \/>\n<h2>\u2728 [Part 2] Starts August 19th! Translucent cool touch table runners, Japanese-style sweets, and mini charms<\/h2>\n<p>The second installment of the relay in mid-August takes on a refreshing summer style, bringing transparent merchandise and a Japanese *wa* flavor:<\/p>\n<h3>1. With translucent transparent dining charms, sushi (all 8 types)<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/joyjapan.tokyo\/wp-content\/uploads\/2026\/07\/sub6-1.png\" alt=\"\" \/> <img decoding=\"async\" src=\"https:\/\/joyjapan.tokyo\/wp-content\/uploads\/2026\/07\/sub7-2.png\" alt=\"\" \/><\/p>\n<ul style=\"line-height: 1.8; color: #475569;\">\n<li style=\"margin-bottom: 8px;\"><b>Jumbo shrimp<\/b> From 250 yen including tax (limited to 243,000 tickets)<\/li>\n<li style=\"margin-bottom: 0;\"><b>Squid, Scallion, and Tuna Bun<\/b> Starting from 250 yen including tax (limited to 270,000 copies)<\/li>\n<\/ul>\n<h3>2. Japanese-Style Fern Cake with University Sweet Potato \u2573 Collectible Stickers (8 designs total, includes 5% discount coupon)<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/joyjapan.tokyo\/wp-content\/uploads\/2026\/07\/sub10.png\" alt=\"\" \/> <img decoding=\"async\" src=\"https:\/\/joyjapan.tokyo\/wp-content\/uploads\/2026\/07\/sub11-1.png\" alt=\"\" \/><\/p>\n<ul style=\"line-height: 1.8; color: #475569;\">\n<li style=\"margin-bottom: 8px;\"><b>Selling Price:<\/b> Includes tax, starting from 330 yen (limited to 288,000 copies)<\/li>\n<li style=\"margin-bottom: 0;\"><b>Highlights:<\/b> Cute stickers you can stick in your planner\u2014and the back of each one features a 5% OFF discount coupon valid in September!<\/li>\n<\/ul>\n<h3>3. DIY Sushi Set (Tsuku-ro Set) x Mini Metal Charms (4 types in total)<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/joyjapan.tokyo\/wp-content\/uploads\/2026\/07\/sub18.png\" alt=\"\" \/> <img decoding=\"async\" src=\"https:\/\/joyjapan.tokyo\/wp-content\/uploads\/2026\/07\/sub19.png\" alt=\"\" \/><\/p>\n<ul style=\"line-height: 1.8; color: #475569;\">\n<li style=\"margin-bottom: 0;\"><b>Selling Price:<\/b> Includes tax, starting from 720 yen (limited to 315,000 sets, includes metal charm and placemat)<\/li>\n<\/ul>\n<hr \/>\n<h2>Fans must-have collection! Hello Kitty mascot charm with sushi, soft drink<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/joyjapan.tokyo\/wp-content\/uploads\/2026\/07\/sub12.png\" alt=\"\" \/><\/p>\n<p>This collaboration's most scream-worthy offering is undoubtedly this limited-edition drink! Each drink comes with a randomly selected, randomly chosen Hello Kitty plush\/3D mascot keychain clutching sushi with sparkling eyes (9 types in total, including a secret edition)!<\/p>\n<h3><b>Part 1<\/b><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/joyjapan.tokyo\/wp-content\/uploads\/2026\/07\/sub13.png\" alt=\"\" \/><\/p>\n<h3><b>Part 2<\/b><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/joyjapan.tokyo\/wp-content\/uploads\/2026\/07\/sub14.png\" alt=\"\" \/><\/p>\n<table style=\"border-collapse: collapse; width: 100%; margin: 25px 0; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; box-shadow: 0 4px 20px rgba(23, 124, 129, 0.08); border-radius: 8px; overflow: hidden; border: 1px solid #e2e8f0;\">\n<thead>\n<tr style=\"background-color: #143852; color: #ffffff !important; text-align: left;\">\n<th style=\"padding: 16px 18px; font-size: 15px; font-weight: 600; border: none; width: 25%; text-align: center; color: #ffffff !important;\">echelon<\/th>\n<th style=\"padding: 16px 18px; font-size: 15px; font-weight: 600; border: none; width: 25%; text-align: center; color: #ffffff !important;\">Sale date<\/th>\n<th style=\"padding: 16px 18px; font-size: 15px; font-weight: 600; border: none; width: 25%; text-align: center; color: #ffffff !important;\">Charm styles<\/th>\n<th style=\"padding: 16px 18px; font-size: 15px; font-weight: 600; border: none; width: 25%; text-align: center; color: #ffffff !important;\">Limited throughout Japan<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 16px 18px; border-bottom: 1px solid #e2e8f0; border-right: 1px solid #e2e8f0; font-size: 14px; font-weight: bold; color: #143852; background-color: #f8fafc; text-align: center;\"><b>Part 1<\/b><\/td>\n<td style=\"padding: 16px 18px; border-bottom: 1px solid #e2e8f0; border-right: 1px solid #e2e8f0; font-size: 14px; color: #475569; text-align: center;\">Starting Wednesday, July 29<\/td>\n<td style=\"padding: 16px 18px; border-bottom: 1px solid #e2e8f0; border-right: 1px solid #e2e8f0; font-size: 14px; color: #475569; text-align: center;\">All 5 types (including 1 secret type)<\/td>\n<td style=\"padding: 16px 18px; border-bottom: 1px solid #e2e8f0; font-size: 14px; color: #475569; text-align: center;\">234,000<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 16px 18px; border-bottom: none; border-right: 1px solid #e2e8f0; font-size: 14px; font-weight: bold; color: #143852; background-color: #f8fafc; text-align: center;\"><b>Part 2<\/b><\/td>\n<td style=\"padding: 16px 18px; border-bottom: none; border-right: 1px solid #e2e8f0; font-size: 14px; color: #475569; text-align: center;\">Starting Wednesday, August 19<\/td>\n<td style=\"padding: 16px 18px; border-bottom: none; border-right: 1px solid #e2e8f0; font-size: 14px; color: #475569; text-align: center;\">All 4 types (including 1 secret type)<\/td>\n<td style=\"padding: 16px 18px; border-bottom: none; font-size: 14px; color: #475569; text-align: center;\">144,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul style=\"line-height: 1.8; color: #475569;\">\n<li style=\"margin-bottom: 8px;\"><b>Selling Price:<\/b> Starting from \u00a51,350 including tax<\/li>\n<li style=\"margin-bottom: 0;\"><b>Attention:<\/b> No reselling or bulk purchasing is allowed on site. Each item comes with a random charm as a gift.<\/li>\n<\/ul>\n<hr \/>\n<h2>\ud83d\udcf8 Japan's 5 Major Themed Limited Stores \u2573 Large Screen \"Digiro\" Hello Kitty Mode<\/h2>\n<p>During the campaign period (July 29, 2026 - September 6, 2026), Sushiro will create \"Hello Kitty Dream Themed Decoration Stores\" at 5 designated stores throughout Japan! Not only will there be a large Hello Kitty scene holding sushi, but there will also be a special area for girls.<b>Mirror selfie wall for influencers<\/b>\uff01<\/p>\n<h3>\ud83d\udccd 5 Themed Limited Store List:<\/h3>\n<ul style=\"line-height: 1.8; color: #475569;\">\n<li style=\"margin-bottom: 8px;\"><b>Tokyo:<\/b> Sushiro Tama Center Store<\/li>\n<li style=\"margin-bottom: 8px;\"><b>Kanagawa<\/b> Sushiro Miuza Kawasaki<\/li>\n<li style=\"margin-bottom: 8px;\"><b>Nagoya<\/b> Sushiro Sakae Branch<\/li>\n<li style=\"margin-bottom: 8px;\"><b>Osaka:<\/b> Sushiro Esaka Store (Esaka Store)<\/li>\n<li style=\"margin-bottom: 0;\"><b>Fukuoka:<\/b> Sushiro Kokura Station Front Branch<\/li>\n<\/ul>\n<p>In addition, stores that have introduced the large dual-screen ordering system \"Digiro\" can also switch the ordering screen to<b>Hello Kitty Exclusive Mode<\/b>Let cute Kitty accompany you to choose sushi!<\/p>\n<hr \/>\n<h2>\ud83d\udecd\ufe0f Ready to go? Sushiro \u2573 Hello Kitty Official Special Page Portal<\/h2>\n<p>This summer's super-strong collaboration is sure to cause a buying frenzy across Japan! Friends planning to dine in are strongly advised to use the Sushiro official app to make online reservations in advance, and you can check the inventory status of merchandise at each store on the official website at any time!<\/p>\n<div style=\"background-color: #f8fafc; border: 1px solid #e2e8f0; border-radius: 8px; padding: 24px; margin: 25px 0; box-shadow: 0 4px 15px rgba(20, 56, 82, 0.05);\">\n<p style=\"margin-top: 0; margin-bottom: 18px; font-weight: bold; color: #143852; font-size: 16px; text-align: center;\">\u2728 Officially Authorized - Event Information &amp; App Pre-order Entrance \u2728<\/p>\n<div style=\"max-width: 380px; margin: 0 auto;\"><a style=\"display: block; text-align: center; background-color: #143852; color: #ffffff !important; padding: 14px 20px; border-radius: 8px; font-weight: bold; font-size: 16px; text-decoration: none; box-shadow: 0 4px 6px rgba(0,0,0,0.1); margin-bottom: 0;\" href=\"https:\/\/www.akindo-sushiro.co.jp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"margin-right: 8px;\">\ud83c\udf63<\/span> Go to the official Sushiro Japan website<\/a><\/div>\n<p style=\"margin: 18px 0 0 0; font-size: 13px; color: #64748b; text-align: center; line-height: 1.5;\">\ud83d\udca1 <b>Special Correspondent's Friendly Reminder:<\/b>Co-branded gifts are only available for dine-in orders of designated meals (not applicable to takeout or delivery). Quantities are limited and available while supplies last!<\/p>\n<\/div>\n<ul style=\"color: #475569; font-size: 14px; margin-top: 30px;\">\n<li style=\"margin-bottom: 8px;\">Please refer to the official website for the latest release details.<a href=\"https:\/\/www.akindo-sushiro.co.jp\/\" target=\"_blank\" rel=\"noopener\">Akindo Sushiro Official Website<\/a><\/li>\n<\/ul>\n<p style=\"font-size: 12px; color: #94a3b8; text-align: right; margin-top: 20px;\">\n  Press Release Source:<a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000820.000049164.html\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #94a3b8; text-decoration: underline;\">PR TIMES<\/a> Akindo Sushiro Co., Ltd.<\/p>","protected":false},"excerpt":{"rendered":"<p>2026 \u5e74\u6691\u5047\u6e96\u5099\u98db\u65e5\u672c\u6771\u4eac\u3001\u5927\u962a\u3001\u540d\u53e4\u5c4b\u6216\u798f\u5ca1\u65c5\u904a\u7684 Hello Kitty \u7c89\u8207\u58fd\u53f8\u63a7\u8acb\u6ce8\u610f\uff01\u65e5\u672c\u9023\u9396\u8ff4 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,4,9],"tags":[2140,1259,1266,1993,2141,2138,201,2139],"class_list":["post-8911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coupon","category-event","category-gourmet","category-news","tag-epr3hoen","tag-hello-kitty","tag-9xv4cawi","tag-neer0zyx","tag-cywhdsk","tag-kxgqo1is","tag-sfm9f5kp","tag-uzx0fkm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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