The only one of its kind in the world! Hello Kitty in her Ehime costume is waiting for you on Awaji Island! "HELLO KITTY SMILE" debuts on March 14th!

Did you know? The only place in the world where you can seeHello Kitty in Ehime costume.The place is located in Awaji Island, Hyogo Prefecture, Japan! A media art & restaurant licensed by Sanrio and operated by Pasona Group."HELLO KITTY SMILE"The following is a summary of the information that will be provided to youMarch 14, 2026 (Saturday)Grand re-opening with a new look. The renovation is based on the theme ofMagic Ryugujo Castle, where anyone can be the main character.Based on the concept of "The Pavilion", the performance and photo area of the Pavilion has been greatly expanded to bring more surprises and excitement!

Immersive Ryugu City Experience - Let's you become a fairy tale protagonist!

The worldview of "HELLO KITTY SMILE" is based on the Japanese myth of "Ryugujo", creating a world ofThe underwater world where Hello Kitty lives.The museum's media art is a spectacular display of the sea. The museum features a spectacular sea scene with media art that makes visitors feel as if they have actually dived into the fantastical Dragon Palace City. The renovation focuses on the addition and enhancement of new photo areas:

• Prologue entrance areaThe first chapter of the journey begins with a mermaid-shaped Hello Kitty welcoming each guest.
• PALACE ENTRANCE Palace Entrance AreaThe crystal-decorated car that Hello Kitty rides in with her boyfriend Daniel, and the luxurious crystal-encrusted Hello Kitty figure, which has a 360-degree view of the world, make for a beautiful photo op!
• OTOHIME ROOMThe new themed photo room is surrounded by Hello Kitty dolls in the shape of Ehime and mermaids, making you feel like the protagonist of a fairy tale.

Eji Hello Kitty Welcome - The only value experience in the world!

The most important thing that you can't miss is withHello Kitty in Ehime costume welcomes you in person.This is a must-visit experience for Hello Kitty fans! This special look is exclusive to the facility and cannot be found anywhere else in the world, making it a must-visit experience for Hello Kitty fans!

Awaji Island delicacies at two restaurants

There are two restaurants featuring local ingredients from Awaji Island. The first is a health-oriented one-person hot pot cuisine using fresh vegetables delivered directly from Awaji Island farmers, while the second is a Hong Kong-style tea ceremony, which you can enjoy while gazing at the sea view of Harima Beach.

Basic Information

Renovation opening date: March 14, 2026 (Sat) / Location: HELLO KITTY SMILE (985-1 Noshima-Mikura, Awaji City, Hyogo Prefecture) / Opening hours: 11:00-19:00 on weekdays, 10:00-19:00 on holidays / Transportation: 10 minutes from Awaji I.C. on the Kobe-Matsumoto Expressway, 20 minutes by highway bus and free shuttle bus / Official website: https://awaji-resort.com/hellokittysmile/