[Tokyo Shibuya 2026] Limited Time Only! SHIBUYA109 Offers Free Access to a Giant Kuromi Photo Wall with 110,000 Hand-Set Rhinestones for One Week!

Sanrio fans planning to visit Tokyo, Japan this summer vacation in 2026 and go on a shopping spree in Shibuya, wake up today and immediately adjust your itineraries! Tokyo's most dazzling and sensational new photo spot will appear at Shibuya's most famous fashion landmark, "SHIBUYA109 Shibuya," starting today.

Japan's top hair care brand "LUX" has created a special [event/installation] to celebrate the launch of its new limited-edition collaboration shampoo and conditioner series with Sanrio's iconic rebellious cute character "Kuromi (クロミ)."A "Giant Kuromi Outdoor Billboard" adorned with up to 110,000 handmade rhinestones.during Monday, July 6, 2026 to Sunday, July 12, 2026 Limited-time offer: Stunning debut for one week only! Today, JoyJapan's travel correspondent will take you on the fastest, most direct tour of this dreamy photo spot located in the heart of Shibuya, complete with an exclusive merchandise lineup and a practical guide to winning the guaranteed prize with a minimum spend!

💡 JoyJapan One-Minute Fastest Event Highlights:

• Event Name: LUX × Kuromi "Invincible Shine" 110,000 Rhinestone Giant Outdoor Advertisement Display
• Exhibition Period: Monday, July 6, 2026 to Sunday, July 12, 2026 (One week only)
• Exhibition location: SHIBUYA109 Shibuya Store 1st Floor Main Entrance Sidewalk Event Plaza
• Key Highlights: Completely free photo opportunities! Crafted by artisans with 18,780 minutes of pure craftsmanship, it features 110,000 exquisite rhinestones up close and a giant Kuromi that appears three-dimensional from afar. We're also launching 11 limited edition collaboration hair and body care collections on-site!

Devil emoji: Highlight 1: Craftsman spent 18,780 minutes! 110,000 handmade rhinestones hit the streets of Shibuya

This giant LUX x Kuromi outdoor advertisement, shining across all of Tokyo, is an ultimate work of art painstakingly handcrafted by professional artisans over 18,780 minutes, with approximately 110,000 rhinestones of varying colors and refractive indices individually embedded.The organizer has made special arrangements to match Kuromi's signature tsundere expression and blended it with LUX's luxurious and glamorous brand worldview. Even the arrangement angles of the rhinestones and their light reflections have been precisely calibrated to the millimeter (mm).

On-site testing by our correspondent revealed that this advertisement has a truly astonishing visual impact. When viewed up close, you're enveloped by countless intricate, refractions of rhinestones that brilliantly sparkle under the midsummer sun. However, when you step back, further away towards the Shibuya Crossing, a dynamic, gleaming giant Kuromi instantly materializes before your eyes! The magical effect is distinct whether it's the sunlight refracting during the day or the enchanting glow after the lights are turned on at night. This is definitely a secret spot to conquer your IG feed in the summer of 2026.

Highlight 2: All 11 limited edition bottle designs are here! Receive exclusive bath and body products with a minimum purchase for a guaranteed grand prize.

With the unveiling of giant billboards, LUX x Kuromi's "Be Yourself, Shine Brilliantly" collaborative cleansing and body care series has been progressively stocked in drugstores, supermarkets, and major e-commerce platforms across Japan since June 29, 2026 (Monday).This collaboration has launched a total of 11 luxury sets, including the classic "Super Rich Shine," the luxurious "Crystal Series," and the highly moisturizing "Bath Glow Series" (including hair conditioner, hair oil, and hair masks).

To give back to our fans, the official Japanese site has simultaneously launched"Register invoice 100% to be guaranteed a prize"The Kuromi Heart Charity Lucky Draw Event. Simply purchase a limited edition Kuromi collaboration item at a physical store (standard packaging not included) and upload your receipt to the official event website to participate in the lottery for limited edition merchandise and guaranteed prizes:

Prize Specification for Lucky Draw	Activity Application Requirements and Correspondent Pioneer Guide
[A Prize] Limited Kuromi Large Cushion	Limited to 100 people. Purchase accumulated Kuromi designated co-branded merchandise totaling ¥1,500 (tax not included) The above is sufficient for application.
[B Prize] Large Head Charm Keychain	Limited to 100 people. Purchase accumulated Kuromi designated co-branded merchandise totaling 800 yen (tax not included) The above is sufficient for application.
[All Registrants Bonus]	[100%: Everyone Wins a Prize] All participants will be able to directly download exclusive Kuromi-themed smartphone wallpapers once a valid invoice is successfully uploaded.
Reporter's Tip for Doubling Your Chances of Winning	If the invoice details containKuromi Collaboration High-Efficiency Hair Mask / Essential Hair Oil / Hair Milk Treatment或Super Crystal Series Collaboration, the winning odds determined by the system will beDouble (2x)When you're on a solo trip and going on a shopping spree, remember that buying in bundles is the most cost-effective option!

 

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• Activity Information and Data Sources:PR TIMES / Unilever Japan Customer Marketing Co., Ltd.
• LUX × Kuromi 2026 Official Limited Full Purchase Prize Draw Online Registration Page:Unilever Official Event Special Website
• Artisan's Ultimate Craftsmanship! Behind-the-Scenes Video of 110,000 Rhinestones Time-Lapse Production:LUX Official YouTube Channel Behind Movie