Ito Junji x Sanrio Pop-Up Store Returns to Shinjuku! Fukae and Hello Kitty Limited Products Arrive

2026.09.28

Ito Junji x Sanrio Pop-Up Store Returns to Shinjuku! Fukae and Hello Kitty Limited Products Arrive

Loving the suspenseful aesthetic of Ito Junji and yet reluctant to give up the adorable charm of the Hello Kitty characters, when traveling to Tokyo in October 2026, you can add the limited-time pop-up store next to Shinjuku Station to your shopping itinerary.Ito Junji x Sanrio Characters POP UP STOREIt will be held from October 1st to 14thShinjuku LUMINE EST (Lumine Est Shinjuku)Once again, it brings together the characters from the works of Fu Jiang and Shuangyi, as well as popular characters like Hello Kitty, Melty, and Coolom, into one wondrous world.

The event takes place just outside the east ticket gate at Shinjuku Station, next to the ticket machine on the first basement floor. It’s easy to get there without leaving the station’s shopping district. If you plan to visit Shinjuku for shopping, Tokyo Metropolitan Government Building night view, or Kabukicho on the same day, you can start by visiting the quick-shopping stores at LUMINE EST and then have dinner. The event runs for only two weeks; popular items and gifts may be sold out early. If you want to secure specific styles, we suggest not waiting until the last few days.

Horror comics and cute characters collide, the contrast is the greatest charm

The works by Ito Junji, such as Futae, Shuyuan, and "Head Balloon", originally carry a strong sense of unease and unique lines; the Sanrio characters, on the other hand, are familiar to readers around the world with their gentle and friendly image. When these two elements are combined, it is not about completely turning the horror elements into cuteness; rather, the work's atmosphere is retained, and then the character's appearance and colors are added. For Taiwanese fans, this contrast is more collectible and recognizable than a typical character collaboration, and is also suitable for use as a Tokyo-limited travel souvenir.

This event marks the return of last year's activities. In addition to the collaboration items, some Hello Kitty and Ramee products that were popular in 2024 will also be re-sold. If you missed the previous round, this is your chance to buy more; for those who already have the items, you can first check the lineup on the dedicated page to avoid finding out that the items are duplicates after arriving.

For every 3,300 yen spent, you can receive a random full-size postcard

For every purchase of 3,300 yen tax included items within the venue, you will receive one random full-size postcard. There are a total of 10 designs available. Gift items are usually not able to be selected, so multiple people can exchange them after checkout. If you wish to purchase more than one, you should first calculate the total purchase price and luggage space; you don’t need to buy items that you don’t need just to meet the minimum spending requirement.

The pop-up store is located in the shopping mall along the train station. It is easy to attract crowds in the opening period and on weekends. It is usually more comfortable to leisurely view the patterns and compare the products; however, it is better to avoid the peak shopping hours after lunch and in the evening when visiting during weekdays. If queuing, ticket allocation, or quantity restrictions are implemented onsite, they should be based on the announcement on the day.

How to make the most of your time in Shinjuku?

Business hours are 11:00 to 21:00 on weekdays, and 10:30 to 21:00 on weekends and national holidays. It is accessible from the Central East Gate of JR Shinjuku Station, making it convenient for those staying in Shinjuku, Ikebukuro, Shibuya, or traveling on the Chuo Line. It is recommended to allow 30 to 60 minutes; if you want to carefully select items or encounter queues, taking 90 minutes is safer.

After shopping, you can head directly to LUMINE EST and Shinjuku Higashi-guchi Department Store, or walk to Shinjuku Gyoen, Kabukicho, or Tokyo Metropolitan Hall. If you purchase paper products or acrylic items, bring a hard shell folder or a small shopping bag with you to avoid damage in the crowd.

Event Information

Event Name:Ito Junji x Sanrio Star Flash Store

Period:October 1st to 14th, 2026

Location:New Shinjuku LUMINE EST, 1st floor underground, next to the ticket machine outside the East ticket gate

Address:東京都新宿區新宿3-38-2

Time:Weekdays 11:00–21:00; Weekends and national holidays 10:30–21:00

Gift items for shopping:For every 3,300 yen spent, a random full-size postcard will be given as a gift, a total of 10 designs.

Special website:Activity products and latest information

Turn shopping in Shinjuku into a lovely and eerie journey of collecting

The most appealing aspect of this pop-up store is the introduction of familiar characters into a completely different visual context. From October 1st to 14th, if you’re in Tokyo, you don’t need to travel far to experience this limited world featuring Fujie and Hello Kitty stars together.