The personality of Matcha is condensed into a single piece - the ultimate raw chocolate created by Hachiya Tea House and its dedicated confectioner.

When it comes to Japanese matcha desserts, most people think of them as "rich," "sweet," or "slightly bitter. However, Ochamura, a long-established tea house from Hachinohe City, Fukuoka Prefecture, is trying to break away from this stereotype by making the differences in the varieties of matcha tea the main character, opening up a whole new taste experience.

In anticipation of Valentine's Day 2026, Chamura is launching a limited-edition raw chocolate called "Tsunekawa Shikora", which features three different single-variety matcha teas, each with their own distinctive flavors, delicately encapsulated in a single piece of raw chocolate.

Hachinohe's old shop "Ochamura" and the persistence of a single variety of matcha.

Hachinohe City, located in the southern part of Fukuoka Prefecture, is one of Japan's most famous producers of fine teas. As a local shop, Chamura has been promoting Hachinohe tea culture for many years, especially focusing on the research and production of "single-variety Matcha".

Unlike the usual matcha blends that are made from a variety of teas, single-variety matcha retains the individuality of the tea plant varieties. From the aroma, to the flavor, to the astringency, there is a clear difference in each variety. This "drink the difference" matcha experience is exactly what Chamura wants more people to experience for themselves.

Three Matcha Teas Selected by Specialized Dessert Chef, Creating a World in a Single Grain

Chamura's own pastry chef tested the compatibility of matcha with raw chocolate from a variety of single-variety matcha, and finally selected three varieties that best express the characteristics of matcha.

Tsuyuhikari - a gentle sweetness with a transparent feel

"The most distinctive feature of Tsuyuhikari is the almost imperceptible astringency, with a clear, soft taste and a delicate, natural sweetness. When combined with chocolate, it has a light, non-greasy aftertaste, making it a perfect first surprise for Valentine's Day.

Okumidori - round and thick adult flavor

"Okumidori is characterized by a warm, rich flavor. When blended with the richness of raw chocolate, it reveals a mature flavor that is calm and restrained, making it a matcha chocolate to be savored.

Saemidori - a strong presence with a well-defined aroma.

"Saeki Midori" has a rich, layered aroma, with a distinctive matcha flavor and sweetness. Even when paired with chocolate, the matcha still has a strong presence, making it suitable for heavy matcha fans.

Instead of sweetness, matcha is the star of the show.

In order not to let the sweetness of the chocolate overshadow the character of the matcha, Chamura has repeatedly adjusted the ratio of the recipe, the temperature control and the mixing process. The final product is not overly sweet and greasy, but allows the aroma and flavor of matcha to emerge naturally.

Therefore, even those who don't have much of a sweet tooth can enjoy it without worry, making it a new choice for Valentine's Day gifts.

Hachiya Matcha Raw Chocolate, a popular product, is back for a limited time!

In addition to the new "Tsunekazawa Shirokora" chocolate, the "Hachimi Matcha Sengoku Chocolate (Hachimi Matcha Sengoku Choko)," which was sold out last Valentine's Day in a large number of boxes of about 500 and is still available in large quantities, will also return in limited quantities this year.

This classic product is a complete expression of Chachamura's unique Hachinohe Matcha flavor, and has received high praise for both self-use and gift-giving.

A quiet and profound time for Valentine's Day

Valentine's Day is not just a day for exchanging desserts, it is also a time to quietly convey your feelings. Chachamura seals the astringency, sweetness, and aroma of matcha into a single piece of chocolate, accompanying the gift giver to convey an unspeakable emotion.

Whether it's a gift for a significant other, someone you take care of, or a moment of luxury for yourself, the "Chocolates of Luxury" (贅沢しょこら) are a quiet way to warm up Valentine's Day.

In the future, Tea Village will continue to convey the profound charm of a single variety of matcha, bringing a little bit of unobtrusive but memorable happiness to everyday life.

Product Information

Luxury Chocolate (贅沢しょこら)

Capacity: 3 pcs
Price: 1,000 yen (tax included)
Preservation: Refrigerated
Opening Date: February 1, 2026

Hachigome Matcha Raw Chocolate (Hachigome Matcha Raw Choko)

Internal volume: about 100g
Price: 1,000 yen (tax included)
Preservation: Refrigerated
Opening Date: February 1, 2026

Store Information

Address: 1008 Murooka, Yae-shi, Fukuoka Prefecture
Telephone: 0943-24-0003
Business Hours:
1st floor sales area 9:30～18:00
2F Landscape Café 11:00～17:30 (Last order 17:00)