Atami Strawberry Dessert Shop's New Product Launch on April 25th! Popular Strawberry Shaved Ice Returns, 7th Anniversary Event Simultaneously Held

When it comes to famous dessert shops in Atami, many people immediately think of the strawberry-themed Atami Strawberry BonBonBerry House. (Ichigo BonBonBERRY ATAMI HOUSE.). This popular shop, whose selling point is "an entire building dedicated to the world of strawberry desserts," will be launching its popular summer item, the "BonBon Strawberry Ice," and a new strawberry BonBon Frappé starting April 25, 2026. Additionally, a 7th-anniversary event will be held. If your Golden Week travel plans include Atami, this spot is perfect to add to your walking and dessert itinerary.

Popular strawberry dessert landmark next to Atami Station

Atami Strawberry BonBonBerry House. Located approximately a 2-minute walk from JR Atami Station, it is a representative strawberry dessert specialty shop in Atami. Since its opening in 2019, this shop has been known for its strawberry theme world constructed within a renovated building. The first floor sells takeout desserts and souvenirs, the second floor is the workshop, and the third and fourth floors have dine-in spaces, allowing visitors to not only purchase items but also enjoy their time leisurely taking photos and resting in the shop.

Unlike typical small shops that sell only a single dessert, this place itself is like a mini attraction with a strawberry theme. For first-time visitors to Atami, it's not just a place to "buy a dessert drink," but a great stop to include in an exploration around Atami Station.

The "BonBon Strawberry Ice," which people wait for every year, is back again this year.

The "BonBon Strawberry Shaved Ice" making its return can be considered one of the shop's signature summer items. The official description states that this shaved ice is made with whole frozen strawberries from Shizuoka Prefecture to create an original strawberry milk ice base, then drizzled with bright red strawberry jelly sauce. The bottom of the cup is also filled with rich strawberry sauce, ensuring it's not just visually appealing but offers a complete strawberry experience from the first bite to the last.

Its most distinctive feature is that it's not a typical syrup-based shaved ice. Instead, whole strawberries are shaved into ice, resulting in a finer texture with a melting sensation close to fruit sorbet. This year, the official cup has been redesigned to be more elongated, making it more convenient for tourists to eat while walking through Atami. It is priced at 850 yen and lists milk as an allergen.

Introducing the new Strawberry BonBon Frappé, it's like drinking strawberry ice cream.

In addition to the return of the popular shaved ice, one of this year's biggest highlights is the brand new "Strawberry BonBon Frappe." This item features a strawberry smoothie with a slushy texture made from plenty of fresh strawberries, blended with a rich, milky soft serve. Overall, it's more like a "drinkable strawberry soft serve."

If you want to indulge in a more luxurious option, there are also the "Strawberry Full! Strawberry BonBon Frappe" with double the strawberries and the "Cream Full! Strawberry BonBon Frappe" with double the cream. These three options are priced at 720 yen, 920 yen, and 920 yen respectively, and the allergen is milk components for all. For those who enjoy strawberry-flavored iced drinks, the choice is intuitive: opt for the extra strawberries for a fruitier taste, or the extra cream for a richer, more dessert-like experience.

If it's your first time, how can you choose without making a mistake?

If this is your first time visiting, choosing the BonBon Strawberry Ice would be a safer bet for the most representative product. That’s because it’s the shop’s signature item that makes a comeback every summer and best embodies the shop’s philosophy of "making the strawberry the star." In contrast, the Strawberry BonBon Frappé is more suited for those who generally prefer slushies, milkshakes, or soft-serve ice cream drinks.

7th Anniversary event held simultaneously, spend over a certain amount to enter a drawing for limited edition badges

Alongside the launch of the new products, the store will also be holding an anniversary event from April 25th to May 10th to celebrate its 7th year in business. During the event period, customers who make a single purchase of 2,000 yen (tax included) or more will be eligible to participate in a lottery for an original badge with a chance to win. The store stated that they have prepared a total of 7 limited edition badge designs, but supplies are limited and will be given away on a first-come, first-served basis.

Additionally, the "BonBon Smoothie" series, whose contents have already been readjusted, will maintain its original price but be offered in larger portions during the event. For those who were already planning to buy souvenirs or order multiple desserts to share, this type of event certainly makes it easy to participate incidentally.

Not just a dessert shop, but also a great spot for photos and a break at Atami Station.

Atami Strawberry BonBonBerry House has maintained its popularity not just because of the strawberry desserts themselves, but for the complete and cohesive overall space. The official definition is a "Dreamy Strawberry Dessert Workshop," with each floor featuring different themes and design concepts. For visitors, this means their experience is not limited to takeout; it also includes opportunities for photos, dining in, resting, and purchasing souvenirs.

If your itinerary already passes by Atami Station, this shop is perfect for your first stop after arriving in Atami or for buying sweets and souvenirs before heading back. Especially in late spring and early summer, as the strawberry season draws to a close, seasonal items like these have a stronger "eat it now or wait 'til next year" vibe than usual.

Store Information

Store Name: Atami Strawberry BonBonBerry House
Address: 3-16 Tawaramachi, Atami City, Shizuoka Prefecture
Transportation: 2-minute walk from JR Atami Station
Phone: 0557-55-9550
Business hours: 10:00 AM - 6:00 PM
Floor composition: 1st floor: Takeout desserts and souvenirs, 2nd floor: Workshop, 3rd and 4th floors: Dining space
Official Website:http://www.atami-bonbonberry.com
Official Instagram:https://www.instagram.com/atamibonbonberry/

Conclusion

If your late spring/early summer trip happens to be to Atami, then the new products launching on April 25th and the 7th-anniversary event at Atami Strawberry BonBonBerry House are definitely worth a visit. The BonBon Strawberry Ice continues the shop's signature summer line, while the brand new Frappe series combines strawberry slush and soft-serve ice cream into something more akin to a dessert beverage. Plus, the shop is conveniently located close to Atami Station and has plenty of themed space. For those who love strawberry desserts, photo opportunities, or strolling through Atami for snacks, this place can easily become a memorable stop on your journey.