[Tokyo Station 2026] Limited-Time 2 Weeks! Fujiya Peko-chan x Sirotan Seal Tokyo Limited Dessert Pop-up Shop Unboxing

Travelers planning a solo trip to Tokyo, Japan during the summer vacation of 2026, or those intending to buy souvenirs at Tokyo Station, should immediately add this secret note to their itinerary! Fujiya (FUJIYA), a century-old Japanese confectionery manufacturer, has announced that its iconic "Peko-chan" will team up with the perennially popular and healing Japanese character "Sirotan" for a dreamlike pop-up shop at the Yaesu exit of Tokyo Station, which will be open for a limited two weeks!

Celebrating its 27th anniversary, Sirotan and Fujiya's Peko-chan collaboration is now in its third year, with each release causing Japanese fans and personal shoppers to form crazy long queues. In Summer 2026, the two brands will present a brand new theme: "PEKO-chan ╳ Sirotan: Let's Have a Soft & Sweet Dessert Party Together!" Not only will there be exclusive merchandise featuring newly drawn limited-edition outfits for this event, but they will also be releasing extremely limited quantities of freshly made seal-shaped cakes and snow salt milk donuts for the first time. Today, JoyJapan's travel correspondent has compiled the fastest rundown for you on this upcoming event... Friday, July 24, 2026 Highlights of the pop-up event at Tokyo Station, complete merchandise prices, and a guide to free gifts with purchase!

💡 JoyJapan One-Minute Fastest Event Highlights:

• Event Name: Fujiya Milky x Sirotan "Let's Have a Soft & Cute Dessert Party" Limited-Time Pop-Up Shop
• During the event: Friday, July 24, 2026 to Thursday, August 6, 2026 [Limited two weeks, ends at 18:00 on the final day]
• Location: Tokyo Station Ichibangai / Tokyo Omiyage Palette "Weekly Palette" Area (Directly accessible from the JR Tokyo Station Yaesu North Exit Ticket Gate)
• Key Highlights: Free admission. Sealing Peko plush keychains in Fujiya's classic overalls, handmade seal cakes, and "Puff Puff 3D Limited Stickers" will be available exclusively on-site. Some of our most popular merchandise will also be available at Fujiya stores nationwide in the future.

🍓 Highlight 1: Overalls Seal Plushie Appears! Unboxing Tokyo Station Pop-Up Store's "Four Venue-Exclusive Merchandise"

The main highlight of the Tokyo Station Ichibangai pop-up store this time is the launch of 4 dreamlike, limited-edition cultural merchandise and themed cakes that are exclusively sold at this POP UP store.
 To recreate the healing scene of Milky and Sirotan enjoying desserts while swimming through Tokyo in the main visual, the official team has specially dressed Sirotan in Fujiya's most classic red overalls, making it the most exquisite rendition to date!
For physical merchandise, the must-have item isFujiya Overalls Style Sirotan Plush CharmThe chubby, waddling little white seal carrying a PEKO-chan classic motif messenger bag is so soft and cute it melts your heart. Each person is limited to purchasing 2. Additionally, there are designs featuring Tokyo's local tourist landmarks.Tokyo Limited Edition Clear Acrylic Keychain。
The dessert section was the killer app of the event, with the official offering a daily limit ofPlump Sirotan Shaped CakeThe outer layer is coated with Fujiya's pride and joy, the signature Milky condensed milk fresh cream. The filling consists of a light custard and a summer-cooling lemon sauce. Artisans also hand-draw Shiroi's innocent expression with chocolate sauce, making it too cute to bear cutting into!

Highlights 2: Snow Salt Milk Donuts To Go! Limited Collaboration Desserts and Souvenirs - Full Price List

The prices for this PEKO-chan x Sirotan collaboration series are very affordable, with items ranging from freshly baked donuts priced at 286 yen to exquisite plush keychains costing 2,000 yen. They're perfect for souvenirs.To help independent travelers planning to shop extensively at Tokyo Station prepare in advance, our special correspondent has compiled a detailed structured table below containing all merchandise on sale at this pop-up store, including tax-inclusive prices and purchase limits per person per order:

Pop-up store exclusive merchandise and dessert items (prices include tax)	Per Person Per Order Purchase Limit and Correspondent Proxy Buying Guide
• [In-store Exclusive] Overalls Sirotan Plush Charm¥2,000	Limit 2 per person. This chubby doll with a Peko-chan pochette is sure to be the hottest item of the event!
• 【In-Store Exclusive】Collaboration Acrylic Charm (2 types total)660 yen each	Limit 2 per person per design. Available in "Dessert Party" and "Tokyo Travel Limited Edition" designs.
• [In-Store Only] Round and Chubby Sirotan Shaped Cake1,620 JPY	Limited daily in-store supply, handcrafted with Fujiya's signature Milky condensed milk cream and light lemon custard sauce.
• Magnet Lid Limited Edition Milky Milk Candy Tin (2 types in total)770 yen each	Contains 5 Fujiya Milky classic candies. Remove the magnetic lid to reveal a hidden "Gochisousama" and "PEKO-chan" illustration! (※Will be available simultaneously at all Fujiya Western Confectionery stores in Japan starting September 1st.)
Sirotan Whipped Cream Sea Salt Milk Donut¥286	No purchase limit! Sweet and salty Okinawan sea salt milk filling stuffed into a chewy donut. The packaging is specially designed to resemble a classic candy wrapper. (※Available at select Fujiya stores nationwide starting July 24th.)
• Sirotan Condensed Milk Baumkuchen Gift Box (3 pieces with limited edition gift bag)1,200 yen	Limit 5 boxes per person. Made with Fujiya's premium condensed milk, baked layer by layer for a firm yet delicate texture. Includes a collectible, limited-edition original collaboration shopping bag.

🎁 Special Offer for Purchases Over a Certain Amount: For on-site purchases of ¥3,000 or more, receive a random limited-edition puffy 3D sticker on a first-come, first-served basis.

During the pop-up store event at Tokyo Station, for every single purchase of ¥3,000 (including tax) or more at the venue, you will receive one limited-edition "PEKO x Sirotan Fluffy 3D Limited Sticker (2 designs)" as a gift on a first-come, first-served basis.
This gift sticker features a gently textured "funwari" (Japanese soft illustration style) brushstroke, paired with a "pukuri" (plump and立体) special thick coating. The gift is randomly selected in a blind draw and is extremely limited, available on a first-come, first-served basis until supplies run out. Our special correspondent kindly reminds you that even with a single purchase of 6,000 yen or more, you can only redeem one sticker. If you're traveling with a partner or best friends and going on a shopping spree, remember to split your payments to get the most rewards!

📖 Further Reading: 2026 Summer Japan Independent Travel: A Complete Guide to More Popular Anime and Local Festivals

After exploring the latest and cutest Fujiya Milky x Sirotan dreamy dessert pop-up shop at Tokyo Station, has your passion for Japanese anime and exclusive shopping been fully ignited? This summer, Sanrio-themed events and traditional Kansai festivals are all happening simultaneously across Japan. Click on JoyJapan's recommended related articles below to continue elegantly unlocking your perfect Japan travel itinerary:

🔗 [Further Reading: [Japanese Anime 2026] Sanrio Character Ranking Results Are In! Pudding Dog Makes a Comeback to Win First Place, Cinnamoroll/PatchiDog Dominate TOP 3]
🔗 [Further Reading: [Kyoto Gion Matsuri 2026] No need to queue or worry about the heat! Mitsui Garden Hotel offers free entry to Kita Kannon-yama Ohayashi for 2 days in July]

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• Activity Information and Data Sources:PR TIMES / Fujiya
• Tokyo Station Ichibangai / Tokyo Gift Palette 2026 Official Latest Event Information Webpage:Tokyo Gift Palette Official Website
• Fujiya Confectionery 2026 Official Collaboration Product Latest Announcement:Fujiya FUJIYA Japan Official Website Brand Page