Attention Hello Kitty fans and sushi lovers planning a trip to Tokyo, Osaka, Nagoya, or Fukuoka, Japan, for the summer 2026 vacation! Japan's leading conveyor belt sushi chainSushiroAnnouncing with the globally ultra-popular characterHello Kittyrolled outThe first-ever dream collaboration project!The event will be Wednesday, July 29, 2026A new premium offering has arrived at all Sushi Rooo Japanese restaurants!

The theme of this collaboration is “KAWAUMA HELLO KITTY” (Cute and Delicious!), and the first phase (starting July 29) and second phase (starting August 19) will feature a variety of limited-edition add-on merchandise, Instagram-worthy meal-themed fortune slips,dessert stickers that come with a 5% OFF discount coupon, and drinks featuring an ultra-cute mascot keychain holding a sushi roll! In Japan, there are also five themed stores and interactive ordering screens. Follow JoyJapan’s special correspondent for a sneak peek at the must-have guide!

🎀 【Round 1】Starts July 29th! Adorable styled food picks, apple mille-feuille, and limited edition zipper pouches.

The first wave caters to the midsummer vacation with full of surprises! Simply order designated menu items to receive a random limited edition Hello Kitty merchandise:

1. Sushi with limited edition decorative food picks (8 varieties in total)

Limited quantity, while supplies last (dine-in only)

2. Comes with a 5% OFF discount coupon! Apple Mille-Feuille Sundae (Set of 8 stickers)

Create exquisite desserts with Kitty's favorite apples! A limited edition sticker (choose from 8 random designs) comes with every meal!There's also a 5% OFF discount coupon on the back of the sticker.(Expiration Date: September 9, 2026 - September 30, 2026, Multiple Uses Allowed)!

3. DIY Sushi Set (Tsukuro Set) x Limited Edition Zipper Pouch (4 Designs Total)

A super popular set to enjoy the fun of making sushi yourself! Comes with a stylish Hello Kitty zipper pouch (randomly selected from 4 types) and limited edition placemats (randomly selected from 5 types).

✨ [Part 2] Starts August 19th! Translucent cool touch table runners, Japanese-style sweets, and mini charms

The second installment of the relay in mid-August takes on a refreshing summer style, bringing transparent merchandise and a Japanese *wa* flavor:

1. With translucent transparent dining charms, sushi (all 8 types)

2. Japanese-Style Fern Cake with University Sweet Potato ╳ Collectible Stickers (8 designs total, includes 5% discount coupon)

3. DIY Sushi Set (Tsuku-ro Set) x Mini Metal Charms (4 types in total)

Fans must-have collection! Hello Kitty mascot charm with sushi, soft drink

This collaboration's most scream-worthy offering is undoubtedly this limited-edition drink! Each drink comes with a randomly selected, randomly chosen Hello Kitty plush/3D mascot keychain clutching sushi with sparkling eyes (9 types in total, including a secret edition)!

Volume 1 styles

Series 2 designs

📸 Japan's 5 Major Themed Limited Stores ╳ Large Screen "Digiro" Hello Kitty Mode

During the campaign period (July 29, 2026 - September 6, 2026), Sushiro will create "Hello Kitty Dream Themed Decoration Stores" at 5 designated stores throughout Japan! Not only will there be a large Hello Kitty scene holding sushi, but there will also be a special area for girls.Mirror selfie wall for influencers！

📍 5 Themed Limited Store List:

In addition, stores that have introduced the large dual-screen ordering system "Digiro" can also switch the ordering screen toHello Kitty Exclusive ModeLet cute Kitty accompany you to choose sushi!

🛍️ Ready to go? Sushiro ╳ Hello Kitty Official Special Page Portal

This summer's super-strong collaboration is sure to cause a buying frenzy across Japan! Friends planning to dine in are strongly advised to use the Sushiro official app to make online reservations in advance, and you can check the inventory status of merchandise at each store on the official website at any time!

💡 Correspondent's gentle reminder:
Co-branded gifts are only available for dine-in orders of designated meals (not applicable to takeout or delivery). Quantities are limited and available while supplies last!

Press Release Source:PR TIMES Akindo Sushiro Co., Ltd.